Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
A New Voice in Online Privacy
A New Voice In Online Privacy Washington Post By Kim Hart November 17, 2008 Page A06 Group Wants Tighter Rules for Collecting, Using Consumer Data. A group of privacy scholars, lawyers and corporate officials are launching an advocacy group today designed to help shape standards around how companies collect, store and use consumer data for […]
The Future of Privacy Forum Agenda for Consumers and Businesses
FPF will seek to bring transparency to online data practices. Our plan is to document practices, produce multi-media educational materials, and commission reports and studies that provide consumers and policy makers the real story about how their data is used. FPF will seek to bring true transparency and user control to behavioral targeting and will […]
The Future of Privacy: Our Mission & Agenda
Society is approaching a turning point that could well determine the future of privacy. Policy-makers and business leaders soon will make decisions about technology practices that will either ensure that data is used for the benefit of individuals and society, or take us down a path where we are controlled by how others use our […]
Search and Privacy
Alissa Cooper, at the Center for Democracy and Technology, has just published a superb paper on search log files. She does a great job at walking through all the reasons search engines retain a person’s searches, flags the privacy risks of having those queries sitting around log term, and reviews potential solutions.
Mobile Cookies
As people increasingly use mobile devices to access the Internet, online privacy issues arise in new ways and some of the old problems arise in new forms. One of the factors that has limited behavioral targeting by businesses across web sites viewed on a standard mobile phone is the lack of a “cookie” that could be used to track the user across the sites they visit.
Consumer Tool Kit
This is the Consumer Tool Kit. This is the Consumer Tool Kit. This is the Consumer Tool Kit. This is the Consumer Tool Kit.