Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Google Updates Developer Program Policies with New Rules for Ads
Google has recently updated its set of rules that developers must follow when distributing apps on the Google Play store. The updated rules are designed in part to guide developers in promoting their apps.
MAC Addresses and De-Identification
Location analytics companies log the hashed MAC address of mobile devices in range of their sensors at airports, malls, retail locations, stadiums and other venues. They do so primarily in order to create statistical reports that provide useful aggregated information such as average wait times on line, store “hot spots,” and the percentage of devices […]
Study Weighs Privacy Concerns Against Relevant Offers for Mobile Shoppers, Reports MediaPost
Yesterday, MediaPost reported a study by IDC that provided an interesting insight on how smartphone users value their privacy in retail environments. According to MediaPost: “Smartphone owners were asked which was more important: retailers respecting their privacy or retailers presenting them with relevant offers. The results were essentially split, with slightly more than half (53%) […]
Privacy a Big Priority for Mobile Location Analytics Companies at "Retail's BIG Show"
This week, over 30,000 attendees and 500 companies swarmed the Javits Center in New York City for the 2014 National Retail Federation Big Show. The massive expo showcased the latest in retail technology, with mobile location analytics companies making a particularly strong showing. Ten of these companies (Aislelabs, Brickstream, Euclid, iInside, Measurence, Mexia Interactive, Radius […]
Apple Introduces New Privacy Features with iOS 7
With all the excitement around the launch of the new iPhone and iOS 7, we thought it would be interesting to highlight some new privacy-specific features. Some of these have been introduced as part of the iOS 7 software; others, like the Touch ID fingerprint scanner, are specific to the new iPhone. Here are some […]
Gigya Launches SocialPrivacy™ Certification in Collaboration with FPF
New Survey Data Indicates Consumer Confusion Over Businesses’ Use of Social Data Gigya, the leading provider of social infrastructure for business today announced the launch of SocialPrivacy™ Certification. The new certification will enable businesses to verify that they follow approved social network guidelines and industry best practices for managing consumer social data. Businesses can become […]