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Concepts in AI Governance: Personality vs. Personalization
Conversational AI technologies are hyper-personalizing. Across sectors, companies are focused on offering personalized experiences that are tailored to users’ preferences, behaviors, and virtual and physical environments. These range from general purpose LLMs, to the rapidly growing market for LLM-powered AI companions, educational aides, and corporate assistants. There are clear trends among this overall focus: towards […]

Concepts in AI Governance_ Personality vs. Personalization
[…] 1 A bou t FP F T he Fu tu re of Priv a cy Fo ru m (F P F) is a no n-p ro fit org an iz a tio n th at se rv e s as a ca ta ly st fo r priv a cy l e ad ers […]

Future of Privacy Forum Honors Julie Brill with Lifetime Achievement Award
[…] the fields of consumer protection, data protection and digital trust in her public and private sector roles. Brill has been a long time Advisory Board member of FPF. The award was presented Thursday evening at the Privacy Executive Summit in Berkeley, California, an event convening FPF’s senior Chief Privacy Officer members to discuss critical […]

“Personality vs. Personalization” in AI Systems: Responsible Design and Risk Management (Part 4)
[…] Harmful Emotional States and Perspectives: Rather than indulging or being overly agreeable towards a user’s harmful perspectives of the world and themselves, systems can react to warning signs by (i) modulating its outputs to encourage the user to take a healthy approach to topics (e.g., push back on users rather than kowtowing to their […]

Comments regarding draft regulations for implementing the New Jersey Data Privacy Act (NJDPA)
[…] laws where appropriate; Ensuring that consumer controls and opt-out rights operate as expected to adequately enable consumer choice; Considering where consumer rights requirements can be adjusted to promote socially beneficial activities, such as bias testing, or provide additional flexibility in light of technical and administrative challenges; and Leverage existing business practices and standards set […]

Future of Privacy Forum – New Jersey Rulemaking Comments
[…] (” N JD PA “). 1 The Fu tu re of Priv a cy Fo ru m (” F P F”) is a no n-p ro fit org an iz a tio n ded ic a te d to ad va n cin g priv a cy le ad ers h ip , sc […]

“Personality vs. Personalization” in AI Systems: Intersection with Evolving U.S. Law (Part 3)
[…] larger context windows and memory). Evolving U.S. Law Most conversational AI systems include aspects of both personality and personalization, sometimes intertwined in complex ways. Although there is significant overlap, we find that personality and personalization are also increasingly raising distinct legal issues. In the United States, conversational AI systems may implicate a wide range […]

“Personality vs. Personalization” in AI Systems: Specific Uses and Concrete Risks (Part 2)
[…] are maintained across conversations, the user is also more likely to retain their views rather than question them. At the same time, personality design features, such as signaling steadfast acceptance to users or expressing sadness when a user does not confide in them after a certain period of time, may encourage this disclosure and […]

Vice President of U.S. Policy
General Overview FPF is seeking a senior tech policy expert with significant expertise in data protection and AI governance to lead its U.S. policy workstreams. FPF is a global non-profit organization that convenes corporate leaders, academics, civil society, regulators, and policymakers to collaborate on data protection and technology initiatives that have real world consumer […]

AI Regulation in Latin America: Overview and Emerging Trends in Key Proposals
The widespread adoption of artificial intelligence (AI) continues to impact societies and economies around the world. Policymakers worldwide have begun pushing for normative frameworks to regulate the design, deployment, and use of AI according to their specific ethical and legal standards. In Latin America, some countries have joined these efforts by introducing legislative proposals and […]