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Ad network FetchBack is now adding a link to its ads that take users to an informational and opt-out page.  This is certainly another step in the right direction, so we offer our compliments. That being said,  without a screenshot of what the little link on the ad looks like, the value to users […]

[…] agencies to harness capabilities of cookies by streamlining approval process. Our sources tell us that the current cookie policy is indeed under review at OMB and a number of agencies and that staff will be looking closely at the input, so now is your chance to engage to ensure policymakers have the benefit of […]

[…] privacy”.  Overall the report does a great job at demonstrating how chaotic and confusing the online ecosystem can be for users. Although the reports count of the number of “web bugs” detected grabbed the press headlines, the most interesting sections may be the analysis done of privacy complaints filed with the FTC, TRUSTe, the […]

[…] data that must be kept secure and private when relevant regulations tie your hands? When building a system that maintains health or financial records for a large number of people, what do we need to do to protect the information against theft and abuse, keep the information private, AND at the same time, satisfy […]

[…] individual sites, but now has expanded into also acting as a behavioral ad network. One other point that we like about Safecount is the way their home page is structured to serve both individuals and businesses. Most ad networks or analytics companies have corporate sites geared toward recruiting new business partners, with a small […]

[…] to the development of highly-efficient business models, by which companies collaborate and combine their individual expertise to provide a customer service. A user, by requesting one Web page, can share data with dozens of companies – a Web publisher, an ad network, an ad exchange, a search engine, an analytics company, a content distribution […]

Washington Post By Kim Hart January 13, 2009 Page D04 President-elect Barack Obama is about to face his first tests on consumer privacy, with questions about how much personal information Internet companies should be able to collect about consumers, how long they should keep that data, and whether they should use it to serve […]

[…] to the development of highly-efficient business models, by which companies collaborate and combine their individual expertise to provide a customer service. A user, by requesting one Web page, can share data with dozens of companies – a Web publisher, an ad network, an ad exchange, a search engine, an analytics company, a content distribution […]

[…] call for governments themselves to play more of a definitive role in establishing the legal guidelines in each jurisdiction. Given this isnt the case yet and may never be, how Google and how many others who are also juggling competing legal and policy obligations handle these conflicts is one of the critical issues for […]

[…] on little bits of data left on your computer called cookies. Use your browser privacy settings to delete those cookies after browsing, or visit the consumer tools page at fpf.org to find the opt-out links offered by the largest ad networks. Download the new version of Microsoft’s Internet Explorer 8, which includes a powerful […]