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Ten years ago, desktop computers ran on Pentium III chips and home broadband was a novelty.  But even then, some people recognized the coming ability of businesses to amass personal information about web users – and the need for safeguards.    Today marks the 10th anniversary of the founding of the International Association of Privacy […]

Executive Summary: In May 2009, the Future of Privacy Forum launched a research initiative to examine new methods for communicating with users about online advertising and privacy. This study assessed the communication efficacy of behavioral advertising disclosures based on icons and short disclosures placed near webpage advertisements as an alternative to providing transparency and choice […]

Social Networking: Your Key to Easy Credit? CNBC.com By Erica Sandberg January 13, 2010 You probably don’t analyze the chatter or quality of your social media connections, but creditors may be doing just that. In their quest to identify creditworthy customers, some are tapping into the information you and your friends reveal in the virtual […]

  The Future of Privacy Forum and TRUSTe Launch a Smart Grid Privacy Seal Program Leaders in Government and Industry Voice Their Support The Future of Privacy Forum has developed a first of its kind privacy seal program for companies that use consumer energy information.  The seal will be powered by TRUSTe, the leading data privacy […]

Another good location for the FPF personalization icons? Retailers, Product Marketers Could Discern Viewer, Make Choices on What to Display and Transfer Coupons Via Phone WSJ Jan 12, 2010 Intel Corp. and Microsoft Corp. are promoting the idea of advanced digital signs in stores that aren’t just for shoppers to look at. These look back. […]

Facebook Change Gives Users More Privacy Controls Associated Press By Barbara Ortutay December 9, 2009 Facebook is changing its privacy settings to give users control over who sees the information they post on their personal pages. Beginning Wednesday, the networking Web site is taking the rare step of requiring its more than 350 million users […]

“It’s interesting that customers have to opt-in to Hohm, via Microsoft’s web site, rather than being automatically enrolled. It shows that the utility is probably looking to give its customers a choice.”  So says expert commentator Katie Fehrenbacher at earth2tech. We love Katie’s reporting and have learned a great deal about the grid industry from […]

Smart meters touted for ability to help conserve, but critics are skeptical Argus Leader Thom Gabrukiewicz November 10, 2009 Empowering electric customers to save money through conservation is the government’s great hope for smart metering, but not everyone buys into the technology. Some have concerns about just who would benefit financially, consumer or utilities. Others […]

New ‘Smart’ Electrical Meters Raise Privacy Issues Agence France Presse By Daniel Silva Friday, November 6, 2009 MADRID (AFP) – The new “smart meters” utilities are installing in homes around the world to reduce energy use raise fresh privacy issues because of the wealth of information about consumer habits they reveal, experts said Friday. The […]

Talk of the town in privacy land this week was the survey/study released by our Advisory Board colleague Chris Hoofnagle, together with Joseph Turow and others at their institutions. New York Times coverage MediaPost The report shows that Americans have very strong feelings about tailored advertising and takes issue with the policy arguments business make […]