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[…] broadcast by mobile devices are one of the identifiers often tracked by retailers or other venues in order to create location analytics reports.  See FPF’s Smart-Places privacy code for how this works and for opt-out options.  In Lollipop, Bluetooth MAC addresses will  now rotate when the device is scanning (central mode) and advertising (peripheral […]

[…] email accounts to our social media networks, two-factor authentication can be cumbersome and inconvenient. Every time one logs into a different account on a different machine, a code has to be retrieved from a mobile phone. Lose the phone, and you have to hope you have a set of paper-based fallback authentication codes. Enter […]

[…] business unit of Capstone), and Think Through Math. SIIA and FPF will continue reaching out to educators, parent groups and companies over the next several months to promote the pledge and garner participation from other school service providers. “These commitments clearly and concisely articulate a set of expectations that parents and education officials have […]

[…] to Wi-Fi routers. What’s new is the advent of low-powered beacon technologies, where stores, museums, airports or other spaces set up a device that broadcasts a unique code. If your phone has Bluetooth turned on and you download an app that you allow permission to use Bluetooth and location, the app can detect that […]

Yesterday, as he accepted the IAPP Privacy Vanguard award, Intel’s David Hoffman made a “data innovation pledge” that he would work only to promote ethical and innovative uses of data. As someone who only relatively recently entered the privacy world by diving headfirst into the sea of challenges surrounding big data, I think an […]

[…] a self-regulatory basis as a basis for developing workable solutions to potential problems. So what is the path forward? Because Big Data is, in the words of Promontory’s Michael Spadea, a nascent industry, there is a very real need for guidelines on not just how to evaluate the risks and benefits of Big Data […]

[…] of tracking much more difficult. However, your device can still be tracked when you are connected to a Wi-Fi network or using Bluetooth.  FPF’s Mobile Location Analytics Code of Conduct governs the practices of the leading location analytics companies and provides an opt-out from mobile location tracking. Visit Smart-Places for more details or to […]

[…] and where can it be found.  Tellingly, the only time web pages are not cached and indexed is when website publishers, not search engines, include a special code on their web pages instructing search engines to ignore the page.  This special code is called robots.txt The web pages that are cached and indexed could […]

[…] 1% risk that was computed in the original de-identification analysis . To get to 12.5%, he had to assume that the adversary would know seven different diagnosis codes (not common colloquial terms, but ICD-9 codes) that belong to a particular patient. He states “roughly half of members with 7 or more diagnosis codes are […]

I recently received an email promoting a campaign by a group called Some Of Us, an organization that generates petitions opposing various activities of large companies. This campaign was directed at Facebook, calling on the social network to not sell user data to advertisers. Facebook has recently announced plans to allow advertisers to target ads to Facebook users based […]