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FTC Director of Consumer Protection Praises MLA Code
[…] She said: “It’s great that industry has recognized consumer concerns about invisible tracking in retail spaces and has taken a positive step forward in developing a self-regulatory code of conduct…Our staff appreciated the opportunity to provide feedback in the process of creating the code. This is a rapidly changing industry with critical consumer privacy […]

The Future of Privacy Forum and Sen. Schumer Announce Important Agreement to Ensure Consumers Have Opportunity to “Opt-Out” Before Stores Can Track Their Movement Via Their Mobile Devices
[…] Euclid, iInside (a WirelessWERX company), Mexia Interactive, SOLOMO, Radius Networks, Brickstream and Turnstyle Solutions – today announced that they have agreed to a Code of Conduct to promote consumer privacy and responsible data use for retail location analytics. The companies responded to privacy concerns raised by Senator Schumer and the FPF about the use […]

Is "Compromise" a Dirty Word?
[…] and the ACLU, and industry including the App Developers Alliance, Intuit, AT&T, Verizon, CTIA, SIIA and the Internet Commerce Coalition, came together in July to support a code of conduct for mobile app developer transparency. Now, the NTIA multi-stakeholder process is taking a lot of criticism in the press. It didn’t go far enough. […]

FTC Provides Limited “Safe Harbor” for Users of a “Do Not Track for Kids” Flag
[…] are now strictly liable for any third party tracking on their sites that do not meet COPPA’s limited exceptions, unless they obtain verified parental consent. Third party code providers, such as analytics companies, ad networks, or social plug-in providers, can also be liable under the new COPPA rule if they have “actual knowledge” they […]

NTIA User Interface Mockups
“I am pleased to support the NTIA Short Form Notice Code of Conduct,” said Jules Polonetsky, Executive Director of the Future of Privacy Forum. “A ‘food label’ type approach to a privacy notice will give consumers a standardized way to get key privacy information at a glance and will help consumers better understand how […]

July 16, 2013 – Companies To Develop Privacy Standards For Tracking Brick-And-Mortar MediaPost News
FPF begins work with technology companies, privacy advocates, and regulators to develop a code of conduct aimed at protecting consumers’ privacy.

FPF Announces New Group to Develop Best Practices for Retail Location Analytics Companies
[…] CEO ShopperTrak. Working together with retailers and the in-store location technology companies, FPF will seek to input from a range of stakeholders and will release a proposed code of conduct by November 2013. If you are interested in learning more about the project, please email [email protected]. For any questions, or to schedule an interview, […]

Getting COPPA Right with a New Directed at Children Signal
[…] behavioral ads, they drew their rulemaking scope widely, capturing almost all forms of tracking across sites other than a set of limited “internal operations purposes”. Third party code providers, such as analytics companies, ad networks, or social plug-in providers are deemed to have “actual knowledge” they are dealing with children if the first party […]

New Study Shows Need for De-identification Best Practices
Publically releasing sensitive information is risky. In 1997, Latanya Sweeney used full date of birth, 5 digit ZIP code, and gender to show that seemingly anonymous medical data could be linked to an actual person when she uncovered the health information of William Weld, the former governor of Massachusetts. Sweeney in a new study […]

Key Elements of a Code of Conduct for Mobile Apps Transparency
[…] central to transparency and building consumer trust. While workable disclosure standards are essential, they are not sufficient. The FTC and others have identified additional characteristics of credible self-regulation including promoting competition and providing for effective accountability and enforcement. These issues also need to be addressed during NTIA process. Because a large proportion of mobile apps are […]