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Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.
To support our point that businesses should worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users. Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser […]
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Yahoo launches a mobile behavioral opt-out
Kudos to Yahoo for being among the first to offer a mobile behavioral advertising opt-out. Check out http://www.ypolicyblog.com/ The FTC was clear in its behavioral advertising guidance that consumers should be entitled to opt-out of behavioral ads, regardless of the platform involved. It is great to see Yahoo take the lead here on behalf of […]
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If You're Going to Track Me, Please Use Cookies | Freedom to Tinker
If You’re Going to Track Me, Please Use Cookies | Freedom to Tinker. Professor Ed Felten says that if you are going to track him, please use cookies, because at least he can control them. I would add to his set of reasons the fact that cookies are unstable, imperfect and thus a less intrusive […]
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IAB-DMA-AAAA-ANA Behavioral Advertising Principles
Future of Privacy Forum Statement Regarding Industry Behavioral Advertising July 2 Agreement The entire industry reaching agreement on the need to get more information to users beyond the limits of a privacy policy is a significant advance. But to ensure that this will be a true step forward for consumers, companies will need to […]
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Targeted Advertising Cookie Opt-Out (TACO) On A Roll
Privacy activist and technologist Chris Soghoian has updated his TACO opt-out plug-in to include 44 additional ad networks. Users who download TACO automatically get opt-out cookies from 84 ad networks, cookie tracking companies and others offering an opt-out cookie. Importantly, this opt-out sticks even if users inadvertently delete opt-out cookies. Since we well know that […]
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What is a browser?
Relying on your privacy policy to give user’s notice and choice? Watch this video where 50 people in Times Square were asked “What is a browser?” It’s not exactly a scientific study, but you get the point about the communication challenges involved if reading a page about browsers, cookies and IP addresses is supposed to […]
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White House Cookies: Wrap-Up of the Open Government Brainstorming: Participation
The White House Open Government site will be hosting discussion of a few issues on Friday, including suggestions by FPF, CDT, EFF and Professor Peter Swire about updating the current government policy around the use of cookies. The topic listed is as follows: Update the cookies policy to come up to speed with the latest […]
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Persistent Opt-Out Cookies
Future of Privacy Forum Applauds Yahoo for Enhancing Consumer Control of Cookies FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Yahoo’s announcement that it would refresh the opt-out preferences of users across different computers and browsers, and re-set a new opt-out cookie if a user inadvertently deleted their opt-out […]
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The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors. We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies […]
![post image](https://fpf.org/wp-content/themes/fpf/img/post.png)
The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors.
We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies — for a senior level Chief Privacy Officer, someone to ensure that data protection is a central consideration for technology, data and policy decisions. Although many federal agencies have privacy officers, the fact that data is increasingly available across government entities demonstrates the need for a central figure to lead U.S. efforts to respect citizen data. To ensure that the data needed to combat terror will be available while appropriate oversight is in place to protect essential freedoms, the Administration should have an accountable, executive-level figure to drive an agenda based on responsible data practices.