"Your Phone May Be Tracking Your Every Move; Here's How to Stop It"
[…] of granting apps permission to track your location. Jules explained: “If there’s an appropriate message, they offer everybody who’s been at a bar at midnight downtown a cheap taxi ride home, well that’s kind of cool,” Polonetsky said. “If it’s we know you were at a doctor’s office or at a strip club, or […]
Swimming in the Big Data Ocean
[…] to the revolution caused by the Ford Model T, Johns Hopkins’ Sean Fahey declared that Big Data was important because it had “democratized” data. Today, thanks to cheap storage, excess computational power, and open source initiatives, enterprises of any scale can work with large amounts of data, eliminating the specialized equipment and significant capital […]
Understanding Will Breed Trust…
[…] online. The understanding will breed trust, and the trust will breed a more viable advertising solution. We agree with Jeff Hirsch, CEO of AudienceScience. But talk is cheap. Will industry really seek to deliver on user trust? We hope so but we also think that many aren’t yet engaged in the hard work needed […]