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Consumers need to understand more about what is being done online. The understanding will breed trust, and the trust will breed a more viable advertising solution. We agree with Jeff Hirsch, CEO of AudienceScience. But talk is cheap. Will industry really seek to deliver on user trust? We hope so but we also think that […]

On Wednesday, The Wall Street Journal published an article about long lines at U.S. customs in airports around the country, and what airlines are doing to shorten them. They include a spreadsheet where you can see the kind information that’s been collected thanks to Mobile Location Analytics (“MLA”) technology. This is just one example of […]