When is it Acceptable for Pharma Marketers to Use Behavioral Targeting? | Pharma Marketer
Our readers may be very interested in this article about creating profiles of people who search or read about topics ranging from Viagra to asthma. Take the survey at the end to see the results so far. *When is it Acceptable for Pharma Marketers to Use Behavioral Targeting? | Pharma Marketer*. (link expired)
How close to your actual home is the geo-info companies have about your IP address?
The debate around IP addresses as personal information hinges primarily around the fact that an ISP will usually have the identity of the subscriber assigned an IP address. So the real issue isn’t really about IP adresses, but rather how to handle information which may be non-personal to one party, but which is linked to […]
MediaPost Publications Court: IP Addresses Are Not 'Personally Identifiable' Information
MediaPost Publications Court: IP Addresses Are Not ‘Personally Identifiable’ Information 07/07/2009. Snip…..”Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum, adds that many sites with older privacy policies maintain they don’t collect personally identifiable information, but log IP addresses. “For many years, people just threw around the term personal information,” he […]
IAB-DMA-AAAA-ANA Behavioral Advertising Principles
Future of Privacy Forum Statement Regarding Industry Behavioral Advertising July 2 Agreement The entire industry reaching agreement on the need to get more information to users beyond the limits of a privacy policy is a significant advance. But to ensure that this will be a true step forward for consumers, companies will need to […]
Behavioral Advertisers Need to Change Their Behavior
Behavioral Advertisers Need to Change Their Behavior Roll Call By Jules Polonetsky June 22, 2009 On Thursday, two House Energy and Commerce subcommittees held a joint hearing to discuss something called “behavioral advertising,” the tracking of users’ Web site visits and searches in order to deliver tailored online advertisements. Almost a decade ago to the […]
After search, ad-serving logfiles.
Last week the major search engines presented before the Article 29 Working Party of European data regulators. Brendon Lynch of Microsoft had this handy chart which gave an overview of how the companies handle search data. One thing I haven’t seen discussed is how companies are – or are not – handling the very tricky […]
Privacy and Personalization
Reaction to the FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising Industry has been left with a very narrow window to prove that they can offer users both privacy and personalization. The guidelines proposed are both technically feasible and business practical, but do require businesses to do more to ensure that consumers are equal […]
The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors. We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies […]
The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors.
We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies — for a senior level Chief Privacy Officer, someone to ensure that data protection is a central consideration for technology, data and policy decisions. Although many federal agencies have privacy officers, the fact that data is increasingly available across government entities demonstrates the need for a central figure to lead U.S. efforts to respect citizen data. To ensure that the data needed to combat terror will be available while appropriate oversight is in place to protect essential freedoms, the Administration should have an accountable, executive-level figure to drive an agenda based on responsible data practices.
FPF Commends Yahoo Privacy Announcement
The Future of Privacy Forum (FPF) applauds the Yahoo! announcement today that the company has sharpened its privacy practices with a new global data retention policy. FPF Co-chair Jules Polonetsky called for such steps last week in his blog posting. We are delighted to see a great example of advancing privacy in a business practical […]