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Smart Grid Consumer Privacy Seal Launch Press Release
The Future of Privacy Forum and TRUSTe Launch a Smart Grid Privacy Seal Program Leaders in Government and Industry Voice Their Support The Future of Privacy Forum has developed a first of its kind privacy seal program for companies that use consumer energy information. The seal will be powered by TRUSTe, the leading data privacy […]
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FPF Advisory Board Member Lorrie Cranor Submits CUPS Reports to FTC
FPF Advisory Board member Lorrie Cranor, Director of CUPS (CyLab Usable Privacy and Security Lab) at Carnegie Mellon University informs us that the Lab has issued two new technical reports and submitted them as public comments to the FTC’s exploring privacy roundtable series. Here are the abstracts, but the full studies are definitely worth reading! […]
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A deeper dive into behavioral advertising in Europe
As mentioned in a previous blog post, we had the pleasure of speaking with nugg.ad CEO Stephan Noller last week. Nugg.ad is the German company that has just been awarded the EuroPrise Privacy Seal. nugg.ad’s new behavioral targeting system, Predictive Targeting Networking (PTN) 2.0, received the seal favored by many EU regulators after a vetting […]
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Turow Berkeley Study: Consumers have a Bad Attitude about Behavioral Ads
Prof Turow’s study of consumer attitudes toward behavioral advertising reported in the NY Times today is a severe indictment of the current state of behavioral advertising. Consumers just do not like the feeling of being tracked. What can companies do about it? How about take Turow’s advice! Despite the significant concerns captured by the poll, […]
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A cookie is a cookie and an IP address is an IP address
MediaPost Publications What Do BT And Copyright Infringement Have In Common? 07/08/2009. Cookies, not IP addresses as claimed in the above article, are today used for behavioral tracking. IP addresses are used by ad networks for geo-targeting, for anti-fraud and auditing, and in some cases for presuming the type of company the user is coming […]
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Who are the Fiercest Privacy Advocates?
Increasingly, leading advertisers and marketers who want to see digital marketing succeed are the leading advocates for responsible practices. See this from former Internet Advertising Bureau head Greg Stuart: “Fight to the death those who want to use/abuse the medium for short-term gain but long-term loss, even if a marketer. Attack any entity trying to […]
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The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors. We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies […]
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The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors.
We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies — for a senior level Chief Privacy Officer, someone to ensure that data protection is a central consideration for technology, data and policy decisions. Although many federal agencies have privacy officers, the fact that data is increasingly available across government entities demonstrates the need for a central figure to lead U.S. efforts to respect citizen data. To ensure that the data needed to combat terror will be available while appropriate oversight is in place to protect essential freedoms, the Administration should have an accountable, executive-level figure to drive an agenda based on responsible data practices.
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Hulu having success with opt-in ads
Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks […]