Ad Tech

In the U.S., state lawmakers are seeking to regulate various pricing strategies that fall under the umbrella of “data-driven pricing”: practices that use personal and/or non-personal data to continuously inform decisions about the prices and products offered to consumers. Using a variety of terms—including “surveillance,” “algorithmic,” and “personalized” pricing—legislators are targeting a range of practices […]

By FPF Communications Intern Celeste Valentino Earlier this month, FPF participated at the IAPP’s annual Global Privacy Summit (GPS)  at the Convention Center in Washington, D.C. The Summit convened top privacy professionals for a week of expert workshops, engaging panel discussions, and exciting networking opportunities on issues ranging from understanding U.S. state and global privacy […]

Data Privacy Day, or Data Protection Day in Europe, is recognized annually on January 28 to mark the anniversary of Convention 108, the first binding international treaty to protect personal data. To raise awareness for the day and promote best practices for data privacy, we’ve partnered with Snap to create a Data Privacy Day Snapchat […]

Ahh, summer. A time for hot dogs, swimming pools, and software developer conferences. For third-party application developers to deliver new tools with the best features for the lucrative fall quarter, they must have access to all the APIs and tools by the summer before. This has meant that early summer has become known as a […]

Written by Judy Wang, FPF Communications Intern Today, the Future of Privacy Forum (FPF) published a paper on confidential computing, a privacy-enhancing technology (PET) that marks a significant shift in the trustworthiness and verifiability of data processing for the use cases it supports, including training and use of AI models.  Confidential computing leverages two key […]

Apple’s important mandatory requirements affecting iOS apps are about to kick in, and Google’s new requirements for publishers and advertisers have just gone into effect. Accurately implementing these requirements calls for close cooperation between the legal, privacy, and ad ops teams. Apple’s Privacy Manifests At WWDC 2023, Apple announced privacy manifests, signatures for SDKs, and […]

This week, the Future of Privacy Forum released Advertising in the Age of Data Protection: Background for a Proposed Risk-Utility Framework for Novel Advertising Solutions (v 1.0), which will be open for Public Comment until May 26, 2024. The digital advertising industry is in the midst of a sea change. Around the world, privacy regulators […]

The privacy laws of both Colorado and California require organizations to recognize Universal Opt-Out Mechanisms (UOOMs), a tool through which a person can invoke their opt out rights broadly across all the websites they visit. While California has required responding to certain UOOMs since July 2021, the Colorado Attorney General has only recently approved their […]

With contributions from Aaron Massey, FPF Senior Policy Analyst and Technologist, Keir Lamont, Director for U.S. Legislation, and Tariq Yusuf, FPF Policy Intern Several technologies can help individuals configure their devices to automatically opt out of web services’ requests to sell or share personal information for targeted advertising. Seven state privacy laws require that organizations […]

On September 27 and 28, 2021, the Swedish Data Protection Forum (Forum för Dataskydd) hosted the 2021 edition of the Nordic Privacy Arena (“Operationalising Data Privacy – Challenges, best practices, and success stories”) in Stockholm, Sweden. This hybrid event brought together privacy practitioners, watchdogs, and academics to debate some of the most pressing issues regarding […]