OverviewThis event is part of a series: Immersive Tech Panel Series
Please join the Future of Privacy Forum for the second session of its Immersive Tech Panel Series, examining the new privacy risks and policy questions that arise when immersive technologies are integrated into domains like health, advertising, transportation, AI, and education.
The second virtual panel will focus on Advertising and will be held on Tuesday, August 22 from 11:00 AM ET to 12:00 PM ET.
Join us for a discussion of the challenges and opportunities posed by new business models and technologies to deliver advertising using emerging immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). How will consent be collected and documented in immersive environments? What technologies will be used for data sharing and sale? How will measurement and attribution operate? Will immersive technologies introduce new forms of deception or dark patterns in advertising? What other technical and policy challenges must be addressed for immersive technologies to grow? This event will provide valuable insights and guidance to professionals, researchers, and enthusiasts interested in exploring the intersection of immersive technology and advertising.