ad tech

Understanding Digital Data Flows: Fundamentals of Online Advertising

$250-$350 July 28 @ 9:00am - 11:00am (ET)


Click here to learn more about FPF’s Understanding Digital Data Flows trainings. 


This session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current discussions on the future of ad tech.

Participants will gain an understanding of: 

– The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;

– The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;

– How data from users’ activities across different websites or platforms is used for targeted advertising; and

– Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

FPF Corporate Members receive a discounted registration rate for this session. FPF invites and welcomes the support of companies committed to advancing privacy practices. Please see FPF’s statement of Supporter Levels and Benefits. To learn more about supporting our organization and becoming a member, please contact [email protected]


Christy Harris

Director of Technology and Privacy Research, Future of Privacy Forum

Christy Harris, CIPP/US, is the Director of Technology & Privacy Research at the Future of Privacy Forum (FPF), where she leads internal research and public policy efforts on issues of data privacy and online advertising, mobile apps, and platforms.

Prior to joining the FPF, Christy spent 19 years at AOL, where she helped navigate novel consumer privacy issues in the development of internet staples such as AOL Mail,, MapQuest, and The Huffington Post. In her role as Senior Director of Global Privacy at AOL, Christy specialized in the intersection of privacy and technology with the integration of multiple online advertising platforms and other offerings, the expansion to worldwide markets, and engagement with new and evolving legal and self-regulatory requirements globally. Most recently, she also served as Privacy Program Manager at the cybersecurity company FireEye, Inc., where she implemented a vendor management program in preparation for the GDPR and worked to streamline global data practices.

Dr. Rob van Eijk

Managing Director for Europe, Future of Privacy Forum

Dr. Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and manages relationships with stakeholders in the industry, government, academia, and civil society.

Prior to serving in this position, van Eijk worked at the Dutch Data Protection Authority (DPA) for nearly 10 years and has since become an authority in the field of online privacy and data protection. He represented the Dutch DPA in international meetings and as a technical expert in court. He also represented the European Data Protection Authorities, assembled as the Article 29 Working Party, in the multi-stakeholder negotiations of the World Wide Web Consortium on Do Not Track.

Van Eijk is a technologist with an M.Sc. from the Leiden Institute of Advanced Computer Science, Leiden University, and a Ph.D. from Leiden Law School, Leiden University, focusing on online advertising (real-time bidding). He contributes as a guest lecturer to the Leiden Legal Technologies Program, an academic program that is provided by the Centre for Professional Learning at the Faculty of Governance and Global Affairs of Leiden University in cooperation with the Faculty of Law, and the Faculty of Mathematics and Natural Sciences. He also serves as a guest researcher at eLaw, Center for Law and Digital Technologies at the Leiden Law School of Leiden University.

Learn more about Rob’s work by reading Rob van Eijk Discusses Trends in European Privacy Discussions.