Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
“Are crumbles all that remains of the cookies?” A conversation on the future of ad tech at the Nordic Privacy Arena 2021
On September 27 and 28, 2021, the Swedish Data Protection Forum (Forum för Dataskydd) hosted the 2021 edition of the Nordic Privacy Arena (“Operationalising Data Privacy – Challenges, best practices, and success stories”) in Stockholm, Sweden. This hybrid event brought together privacy practitioners, watchdogs, and academics to debate some of the most pressing issues regarding […]
Commoditization of Data is the Problem, Not the Solution – Why Placing a Price Tag on Personal Information May Harm Rather Than Protect Consumer Privacy
This guest post is by Lokke Moerel, a Professor of Global ICT Law at Tilburg University and Senior of Counsel at Morrison & Foerster in Berlin, and Christine Lyon, partner at Morrison & Foerster in Palo Alto, California. To learn more about FPF in Europe, please visit https://fpf.org/eu. By Lokke Moerel and Christine Lyon Friend and […]