Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
The Connecticut Data Privacy Act Gets an Overhaul (Again)
Co-Authored by Gia Kim, FPF U.S. Policy Intern On June 25, Governor Ned Lamont signed SB 1295, amending the Connecticut Data Privacy Act (CTDPA). True to its namesake as the “Land of Steady Habits,” Connecticut is developing the habit of amending the CTDPA. Connecticut has long been ahead of the curve, especially when it comes […]
Vermont and Nebraska: Diverging Experiments in State Age-Appropriate Design Codes
In May 2025, Nebraska and Vermont passed Age-Appropriate Design Code Acts (AADCs), continuing the bipartisan trend of states advancing protections for youth online. While these new bills arrived within the same week and share both a common name and general purpose, their scope, applicability, and substance take two very different approaches to a common goal: […]
A New Domicile for Comprehensive Privacy in Delaware
On June 30, 2023, in the final hours of the Delaware legislative session, lawmakers in Dover passed House Bill 154, the Delaware Personal Data Privacy Act (“DPDPA”). If enacted by Governor Carey, the DPDPA will take effect on January 1, 2025 and follows the general model established by the Connecticut Data Privacy Act (CTDPA), with […]
7 Tips For Protecting Your Privacy Online
Today, almost everything we do online involves companies collecting personal information about us. Personal data is collected and regularly used for a number of reasons – like when you use social media accounts, when you shop online or redeem digital coupons at the store, or when you search the internet. Sometimes, information is collected about […]
Event Recap: Panel at the Annual Privacy Forum 2020
Authors: Hunter Dorwart and Rob van Eijk To track and to get tracked: new innovative methods and advancements On September 30, 2020, the Future of Privacy Forum participated in a panel at the Annual Privacy Forum 2020 (APF-2020). The event is organized annually by the European Union Agency for Cybersecurity (ENISA), the Directorate-General for Communications […]
The Federal Trade Commission Updates to the COPPA FAQs
Although the Commission stated that the revisions “don’t raise new policy issues,” companies collecting or managing data from children under 13 should be aware of several significant changes and clarifications to the FAQs.
iOS Privacy Advances
Law and legislation take the lead in setting standards for protecting personal data, but the policies and norms established by companies also play a central role. This has been the case particularly for global platforms providing the services used by billions in the course of daily life. Apple’s 2020 Worldwide Developer Conference (WWDC) previewed a […]
NAI’s 2020 Code of Conduct Expands Self-Regulation for Ad Tech Providers
By Christy Harris, Stacey Gray, and Meredith Richards As debates over the shape of federal privacy legislation in the United States continue, online advertising remains a key focus of scrutiny in the US Congress, with its recent hearing on digital advertising and data privacy. Amidst these debates, the Networking Advertising Initiative (NAI), the leading self-regulatory body […]
As Legislators Debate Ad Tech, Browsers and Operating Systems Announce New Technical Controls
Congress continues to hold data privacy hearings, including yesterday’s Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy. The continued debate over adtech practices is reaching a crescendo, making the case for quick action on a comprehensive federal privacy law that can set parameters for how personal data is collected, […]
A Conversation with Christopher Wolf, Founder of FPF
Christopher Wolf is the founder and Board President of the Future of Privacy Forum and a leading attorney in privacy and data protection. Chris helped break the path for privacy law and the modern Internet. He has had a hand in advising and shaping thinking on many leading-edge tech issues including Internet free speech, Internet […]