Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
FPF’s Year in Review 2024
With contributions from Judy Wang, Communications Intern 2024 was a landmark year for the Future of Privacy Forum, as we continued to grow our privacy leadership through research and analysis, domestic and global meetings, expert testimony, and more – all while commemorating our 15th anniversary. Expanding our AI Footprint While 2023 was the year of […]
Understanding the "World of Geolocation Data"
How is location data generated from mobile devices, who gets access to it, and how? As debates over companies and public health authorities using device data to address the current global pandemic continue, it is more important than ever for policymakers and regulators to understand the practical basics of how mobile operating systems work, how […]
NAI Combines Web, Mobile, and Cross-Device Tracking Rules for 2018
The Network Advertising Initiative (NAI) released its 2018 Code of Conduct yesterday, consolidating the rules for online and mobile behavioral advertising (interest-based advertising). NAI, a non-profit organization in Washington, DC, is the leading self-regulatory association for digital advertising, with over 100 members and a formalized internal review mechanism.
"Your Phone May Be Tracking Your Every Move; Here's How to Stop It"
During the International Association of Privacy Professional’s Global Privacy Summit 2017, FPF’s CEO, Jules Polonetsky, took a moment to speak with NBC 4 Los Angeles about the privacy implications of granting apps permission to track your location.
In-Store Location Tracking: A Holiday Guide
In these final remaining days before Christmas, last-minute holiday shopping is in full swing. The window for online delivery is closing, and more shoppers this week will be doing their holiday shopping the old-fashioned way—in the store.
Future of Privacy Forum Releases Statement on FTC's Settlement with Retail Tracking Company
“Today’s settlement by the Federal Trade Commission with Nomi, a mobile location tracking company, demonstrates the …
Understanding Beacons: A Guide to Bluetooth Technologies
Local Search Association and Future of Privacy Forum release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control.
Barclays Launches Beacons to Help Disabled Customers
Barclays just launched a beacon technology system in a UK branch to help disabled customers with their accessibility needs. The service, which requires customers to download an app and …