Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Talking to Kids About Privacy: Advice from a Panel of International Experts
Now more than ever, as kids spend much of their lives online to learn, explore, play, and connect, it is essential to ensure their knowledge and understanding of online safety and privacy keeps pace. On May 13th, the Future of Privacy Forum and Common Sense assembled a panel of youth privacy experts from around the […]
State Legislators Prioritizing Privacy
Last week, The Council of State Governments (CSG) held its annual conference in Puerto Rico, bringing together bi-partisan state lawmakers from across the country to engage in thoughtful discourse and learn about issues impacting their constituents. Policy Fellow Jeremy Greenberg shares key privacy themes that resonated through the event: State legislators feel the need to […]
A New Year’s Resolution For Your New Devices
A New Year’s Resolution For Your New Devices Still thinking about your New Year’s resolutions? If so, the Future of Privacy Forum has a practical suggestion: Get to know the privacy implications of your new electronics. Early in the New Year, take a few moments to set up privacy features so you can be comfortable […]
Cross-Device: Understanding the State of State Management
On Friday, October 16, the Future of Privacy Forum filed comments with the FTC in advance of the FTC’s Cross Device Workshop on Nov. 16, 2015. Jules Polonetsky and Stacey Gray have prepared a report, Cross-Device: Understanding the State of State Management, based on revisions to FPF’s comments filed with the FTC on October 16th, that aims to describe […]
Where does your data go … before you even click
Who’s watching you while you’re shopping? This holiday season you may be getting more of a mouthful of cookies then expected. You may not be aware that when you visit a site you’re actually a part of a complex advertising and marketing mechanism.