Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
June 29, 2012 – Advertising industry says they collect user data to protect us, Death and Taxes
The Senate Commerce Committee, led by Senator Jay Rockefeller, yesterday held its “The Need for Privacy Protection: Is Industry Self-Regulation Adequate?”
June 26, 2012 – Orbitz Asks: Are You A Mac Or A PC?, MediaPost
If you visit Orbitz.com and search for hotels, the offers you’re shown might differ depending on whether you’re using a Mac or a PC.
Cookie Consent Exemption: Article 29 WP Opinion
The European Union’s Article 29 Data Protection Working Party (WP 29) released its Opinion 04/2012 on Cookie Consent Exemption today. The opinion is released amidst the implementation of Directive 2009/136/EC (“Cookie Directive”) in most member states and aims to clarify the circumstances in which cookies are exempted from the informed consent requirement. In its opinion, […]
Consortium of Global Companies Announce Consumer Research in Effort to Strengthen Mobile Privacy by Design
WASHINGTON, May 30, 2012 /PRNewswire via COMTEX/ — Insights Being Unveiled Today at Federal Trade Commission Workshop As mobile technology evolves, solid privacy design is critical to ensure user understanding and build consumer trust. Today, Create with Context, an independent research and design firm, is releasing results of a wide-ranging study on users’ comprehension and […]
Consent and Cookies: How Will the ePrivacy Directive Change Online Business Practices?
The Online Trust Alliance hosted a webinar this week to consider how companies are preparing for the European Union’s new “ePrivacy Directive”. The 2009 amendment is set to be implemented in the United Kingdom on May 26th and will influence on-line companies’ ability to access and collect user information. In particular, the Directive will change […]
Tracking Progress on Do Not Track
The Tracking Protection Working Group of the World Wide Web Consortium (W3C) met last week in Washington, D.C. to further its efforts in developing industry standards for Do Not Track (DNT) measures. As deadlines for public release of the specifications near, the pressure is on for the group to come to agreement on critical policy […]
Google Glasses and the Do Not See List?
Release of new details about the Google Glass project deservedly is getting great attention from a range of tech and privacy writers. The idea of smart glasses is familiar to fans of Vernor Vinge’s book Rainbow’s End, which won the 2007 Hugo Award for best science fiction novel of the year. It’s safe to say […]
Yahoo Launches Global Support for Do Not Track
Kudos to Yahoo for once again being an industry leader in advancing online privacy measures. We were pleased to work with Yahoo on both the first implementation of an industry symbol labeling behavioral ads, as well as their Ad Preference manager. As the FTC continues to urge successful Do Not Track implementation as an alternative […]
Privacy Update from Barcelona
I have just arrived in Barcelona for the Mobile World Congress. More than 60,000 people focused on mobile technologies have converged at this annual event to hear and see the latest from carriers, device makers, platforms, app developers and more. It is clear from the smart phones and tablets displayed on the show floor that […]
Privacy Prognostication at the State of the Net Conference
On Tuesday, January 17, 2012, FPF Director and Co-Chair Jules Polonetsky moderated a panel on the Congressional outlook on privacy legislation at the State of the Net Conference. The panelists included Justin Brookman, Director of the Consumer Privacy Project at the Center of Democracy and Technology; Daniel Castro, Senior Analyst at the Information Technology and […]