Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Firefox Soon to Dent Behavioral Advertising?New Plans for Third Party Cookies.
A friend just flagged to us the following activity on the Mozilla message boards indicating the latest updates to the browser code that is the base for the Firefox browser will dramatically change the handling of third party cookies. Comments by Dan Wittes, leader of the cookie module at Mozilla, explain that the current default ‘accept third […]
Google: Delete Here, Not There!
Our “privacy community” readers are probably very well aware that Google has recently admitted that the company’s Street View cars had been collecting the contents of communications sent over unsecured WiFi networks. The European authorities are incensed about this revelation and today we read reports that the FTC may be investigating. We trust that regulators, […]
California Law and Alternatives to "Privacy Policy"
A couple of weeks ago, on the FPF facebook page, we posted our thoughts about a comment Alexander Macgillivray, Twitter’s general counsel, made about the decision to name Twitter’s “privacy policy” as such and not as “public policy,” based upon the requirements of California law. We finally had a chance to take a closer look […]
2010 Gallery of Leading Practices
Today, the Future of Privacy will be at the NTIA Dialogue on Privacy and Innovation. Jules Polonetsky will be participating on a panel regarding innovations in transparency and choice. In order to recognize innovations in this area, the Future of Privacy Forum is launching its 2010 Gallery of Leading Practices. We have listed companies and […]
Office of the Privacy Commissioner of Canada: Understanding Online Tracking, Profiling & Targeting
The first Online Tracking, Profiling and Targeting event will take place on April 29, 2010 at the One King West Hotel in Toronto. Information is available in the Consultation Notice. Audience seating is now very limited for this event – please contact us if you still wish to attend. 8:30 – 9:30 am Opening Remarks […]
Behavioral Ads Good for Business, Sez the NAI
The Network Advertising Initiative report released today, showing the performance and value of behavioral advertising, demonstrates the importance of policy-makers and businesses getting the balance of controls right in this area. We need to ensure that data enhanced advertising can continue to play a role in the ad economy, but we also need to provide […]
The Future of Secure Documents 2010
On Friday, April 30 at 10:35 am Jules will be speaking at The Future of Secure Documents 2010 conference in Washington, D.C. His discussion is entitled, “Future of Privacy Forum Hot Topics: Apps gone wild, the smart power grid and your data, and getting beyond behavioral advertising.” Click here for more information on the conference.
Walkthrough: Click at Your Own Risk
Walkthrough: Click at Your Own Risk FootballOutsider.com By Mike Tanier March 10, 2010 None of the scenarios listed below have happened yet, as far as we know: A star college quarterback sends a text message to five friends, bragging about his performance against a rival school. One of the friends forwards it to another set […]
WMACCA Tech & IP Forum: Behavioral Advertising – How to Protect Your Brand While Taking Advantage of Advanced Advertising Techniques
WMACCA Tech and IP Forum: Behavioral Advertising – How to Protect Your Brand While Taking Advantage of Advanced Advertising Techniques Tuesday, February 23, 2010 12:00 PM – 2:00 PM LIVE at the offices of Morrison & Foerster LLP 1650 Tysons Boulevard Suite 400 McLean, Virginia OR by WEBCAST Overview The online collection of information over […]
New Article 29 Working Party Chair Jacob Kohnstamm
We are pleased to congratulate Jacob Kohnstamm, Chair of the Dutch Data Protection Authority, for being elected the new chairman of the Article 29 Working party. Mr Kohnstamm visited the Future of Privacy Forum offices during his last visit to the U.S. and we enjoyed greatly the chance to discuss with him the issues on our […]