Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Regulating Online Ads – today on the Hill
If you are around DC today, join us for what I hope will be an exciting panel!Some advance thoughts — I suspect that I am personally far less allergic to legislation than some of my colleagues on today’s PFF Regulating Online Advertising Panel. I do think that effective legislation here will be very difficult, but […]
Privacy Gourmet: Computers, Freedom and Privacy Tutorial on Online Advertising
Doug Miller, the privacy lead at AOL and one of the most genuine people I have ever met, joined me to give a tutorial on the nuts and bolts of online advertising at the Computers, Freedom and Privacy 2009 Conference. Doug has been kind enough to post the charts he and his team prepared. Check […]
A cookie is a cookie and an IP address is an IP address
MediaPost Publications What Do BT And Copyright Infringement Have In Common? 07/08/2009. Cookies, not IP addresses as claimed in the above article, are today used for behavioral tracking. IP addresses are used by ad networks for geo-targeting, for anti-fraud and auditing, and in some cases for presuming the type of company the user is coming […]
MediaPost Publications Court: IP Addresses Are Not 'Personally Identifiable' Information
MediaPost Publications Court: IP Addresses Are Not ‘Personally Identifiable’ Information 07/07/2009. Snip…..”Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum, adds that many sites with older privacy policies maintain they don’t collect personally identifiable information, but log IP addresses. “For many years, people just threw around the term personal information,” he […]
TACO recommended by Consumer Reports
Online privacy: New tool makes it easier to hide your tracks: Consumer Reports Electronics Blog. Chris Soghoian’s TACO opt-out tool continues to pick up steam. Kudo’s to our friends at Lotame who include TACO in their opt-out offered to users, one of the only ad networks to do so.
IAB-DMA-AAAA-ANA Behavioral Advertising Principles
Future of Privacy Forum Statement Regarding Industry Behavioral Advertising July 2 Agreement The entire industry reaching agreement on the need to get more information to users beyond the limits of a privacy policy is a significant advance. But to ensure that this will be a true step forward for consumers, companies will need to […]
PFF Congressional Seminar: Regulating Online Advertising: What Will it Mean for Consumers, Culture & Journalism? – July 10, 2009
Progress & Freedom Foundation Congressional Seminar Regulating Online Advertising: What Will it Mean for Consumers, Culture & Journalism? July 10, 2009 12:00pm to 2:00pm Capitol Visitor Center Room SVC-208 1st Street and East Capitol Street, NE Washington DC, 20002 Proposals to regulate advertising and data collection on the Internet, mobile phones and other interactive television, […]
A Posterboy for Advertising’s Pro-Consumer Quid Pro Quo | The Technology Liberation Front
I enjoy reading the Tech Liberation Front blog, even though I am far less sure that the “privacy” free market is working as well as the TLF bloggers contend. But the writers are often witty, sharp and entertaining and are deeply immersed in privacy issues. It has been nice getting to know Berin Szoka, TLF […]
Targeted Advertising Cookie Opt-Out (TACO) On A Roll
Privacy activist and technologist Chris Soghoian has updated his TACO opt-out plug-in to include 44 additional ad networks. Users who download TACO automatically get opt-out cookies from 84 ad networks, cookie tracking companies and others offering an opt-out cookie. Importantly, this opt-out sticks even if users inadvertently delete opt-out cookies. Since we well know that […]
The Political Ad Practice Insiders Want to Keep Secret – ClickZ
My cookie says I am a moderate Democrat soccer dad who is a “triple prime” voter. (Look it up, if you’re not a political geek like me). Folks who are paying attention to the privacy issues around behavioral advertising are very focused on ads targeted based on the Web sites you have visited. But, in […]