Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Digg Will Charge Less for Ads It's Users Like – Bits Blog – NYTimes.com
Looks like Digg is doing something quite interesting – respecting its users in deciding how to display ads.
Can having the wrong friends online affect your credit rating?
I understand the idea behind marketers identifying users who have a lot of friends or are very active online and considering them “influencers”. I “get” the marketing value of enhancing a users profile with information from a range of their online public activity. Providing transparency to users and control over this type of data collection […]
IAB Issues Best Practices for Social Ads
So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, [LINK HERE], developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online.
What would Supreme Court Nominee Sonia Sotomayor say about behavioral ads and consent?
The following is a guest post from one of our summer legal fellows, Noam Kutler of GWU School of Law. As many of you reading this blog are aware, FPF focuses a good deal of attention on the issue of online behavioral advertising and the need for greater consumer control and transparency.The FTC has issued […]
Kind words from the FTC Chairman
MediaPost Publications Can WPP Demystify Behavioral Targeting? 05/20/2009. The think tank Future of Privacy Forum announced this week that it tapped ad agency WPP to come up with new ways of notifying Web users about online behavioral advertising. Director Jules Polonetsky hopes that advertising creatives will be able to come up with something more intelligible […]
FPF Announces Consumer Notices Research Initiative
FPF is proud to announce the launch of an initiative geared toward finding new ways of helping companies communicate with consumers regarding online advertising and privacy practices. Six to ten years ago, an executive would have responded with incredulity to the notion that his company needed to do something more to educate consumers about advertising […]
Privacy Forum Unveils Research Project
Privacy Forum Unveils Research Project Tech Daily Dose May 19, 2009 The Future of Privacy Forum is embarking on a research project that will examine different methods for communicating with Internet users about advertising and privacy practices, the think tank announced Tuesday. The study will explore potential tools and notices that companies could use to […]
Future of Privacy Forum Announces Research Initiative To Develop Effective Messages to Communicate with Users about Online Data Use
WASHINGTON, May 19, 2009 – Today, the Future of Privacy Forum (FPF) announced a major research initiative that will examine different methods for communicating with users about online advertising and privacy practices. The study will explore potential tools and notices that companies could use to raise consumer awareness regarding the use of online behavioral advertising […]
Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy
Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy. Researchers have now clearly proved academically and scientifically that behavioral ads work. Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate […]
CDT Hosts Discussion on Analytics Tools Use on Government Web Sites
PolicyBeta – Blog Archive – CDT Hosts Discussion on Analytics Tools Use on Government Web Sites. I need to be in NYC Tuesday, so will be disappointed to miss what looks to be a well done report and good discussion about cookie on government Web sites, govt use of social media and so on. We […]