Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
“Are crumbles all that remains of the cookies?” A conversation on the future of ad tech at the Nordic Privacy Arena 2021
On September 27 and 28, 2021, the Swedish Data Protection Forum (Forum för Dataskydd) hosted the 2021 edition of the Nordic Privacy Arena (“Operationalising Data Privacy – Challenges, best practices, and success stories”) in Stockholm, Sweden. This hybrid event brought together privacy practitioners, watchdogs, and academics to debate some of the most pressing issues regarding […]
Upcoming data protection rulings in the EU: an overview of CJEU pending cases
There has been a surge in questions posed by national courts to the Court of Justice of the EU (CJEU) in the past year on how various provisions of the General Data Protection Regulation (GDPR) should be interpreted and applied in practice. They vary from understanding essential aspects of the fundamental right to the protection […]
Uniform Law Commission Finalizes Model State Privacy Law
This month, the Uniform Law Commission (ULC) voted to approve the Uniform Personal Data Protection Act (UPDPA), a model bill designed to provide a template for uniform state privacy legislation. After some final amendments, it will be ready to be introduced in state legislatures in January 2022. The ULC has been engaged in an effort […]
Event Recap: Dublin Privacy Symposium 2021, Designing for Trust: Enhancing Transparency & Preventing User Manipulation
Key Takeaways The biggest challenge to increase UX transparency may be encouraging people to make deliberate decisions from a UX design perspective. Even designers’ color and shape choices in UI can be subtle ‘dark patterns’ that might even prevent, e.g., color-blind users from understanding the options at hand. Organizations should ask themselves whether they should […]
Manipulative Design: Defining Areas of Focus for Consumer Privacy
In consumer privacy, the phrase “dark patterns” is everywhere. Emerging from a wide range of technical and academic literature, it now appears in at least two US privacy laws: the California Privacy Rights Act and the Colorado Privacy Act (which, if signed by the Governor, will come into effect in 2025). Under both laws, companies […]
Talking to Kids About Privacy: Advice from a Panel of International Experts
Now more than ever, as kids spend much of their lives online to learn, explore, play, and connect, it is essential to ensure their knowledge and understanding of online safety and privacy keeps pace. On May 13th, the Future of Privacy Forum and Common Sense assembled a panel of youth privacy experts from around the […]
California’s Prop 24, the “California Privacy Rights Act,” Passed. What’s Next?
Authors: Stacey Gray, Senior Counsel, Katelyn Ringrose, Christopher Wolf Diversity Law Fellow at FPF, Polly Sanderson, Policy Counsel, and Veronica Alix, FPF Legal Intern Despite a day of election uncertainty, November 3, 2020 produced an important moment for privacy legislation: California voters approved Proposition 24 (the California Privacy Rights Act) (CPRA) (full text here). Garnering 56.1% of the vote so far, […]
Event Recap: Panel at the Annual Privacy Forum 2020
Authors: Hunter Dorwart and Rob van Eijk To track and to get tracked: new innovative methods and advancements On September 30, 2020, the Future of Privacy Forum participated in a panel at the Annual Privacy Forum 2020 (APF-2020). The event is organized annually by the European Union Agency for Cybersecurity (ENISA), the Directorate-General for Communications […]
The Federal Trade Commission Updates to the COPPA FAQs
Although the Commission stated that the revisions “don’t raise new policy issues,” companies collecting or managing data from children under 13 should be aware of several significant changes and clarifications to the FAQs.
Rob van Eijk Discusses Trends in European Privacy Discussions
We’re talking to FPF senior policy experts about their work on important privacy issues. Today, Rob van Eijk, FPF’s Managing Director for Europe, is sharing his perspective on FPF’s EU work, differences between U.S. and EU privacy frameworks, and more. Prior to serving in his position as Managing Director for Europe at FPF, Rob worked at […]