Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
NAI’s 2020 Code of Conduct Expands Self-Regulation for Ad Tech Providers
By Christy Harris, Stacey Gray, and Meredith Richards As debates over the shape of federal privacy legislation in the United States continue, online advertising remains a key focus of scrutiny in the US Congress, with its recent hearing on digital advertising and data privacy. Amidst these debates, the Networking Advertising Initiative (NAI), the leading self-regulatory body […]
CCPA Amendment Update June 2019 – Twelve Bills Survive Assembly and Move to the Senate
By Michelle Bae and Jeremy Greenberg Privacy professionals seeking clarity on compliance with the California Consumer Privacy Act (CCPA) are monitoring numerous amendment bills introduced in the California State Assembly and the California State Senate. Twelve bills garnered the votes needed to pass the Assembly and moved to the Senate for further revision and voting. […]
As Legislators Debate Ad Tech, Browsers and Operating Systems Announce New Technical Controls
Congress continues to hold data privacy hearings, including yesterday’s Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy. The continued debate over adtech practices is reaching a crescendo, making the case for quick action on a comprehensive federal privacy law that can set parameters for how personal data is collected, […]
A Conversation with Christopher Wolf, Founder of FPF
Christopher Wolf is the founder and Board President of the Future of Privacy Forum and a leading attorney in privacy and data protection. Chris helped break the path for privacy law and the modern Internet. He has had a hand in advising and shaping thinking on many leading-edge tech issues including Internet free speech, Internet […]
Fairness, Ethics, & Privacy in Tech: A Discussion with Chanda Marlowe
After beginning her career as a high school English teacher, Chanda Marlowe’s career change led her to become FPF’s inaugural Christopher Wolf Diversity Law Fellow. She’s an expert on location and advertising technology, algorithmic fairness, and how vulnerable populations can be uniquely affected by privacy issues. What led you to the Future of Privacy Forum? I […]
The Future of Ad Tech: A Discussion with FPF's Stacey Gray
Almost everyone has had a similar experience: visiting a website to shop for a product and then having an advertisement for that product “follow” them around the internet. Most free content today, from social media to news, is funded by ads. In order to deliver those ads and measure their effectiveness, companies today rely heavily […]
Digital Data Flows Masterclass: Emerging Technologies
Digital Data Flows Masterclass is a year-long educational program designed for regulators, policymakers, and staff seeking to better understand the data-driven technologies at the forefront of data protection law & policy. The program will feature experts on machine learning, biometrics, connected cars, facial recognition, online advertising, encryption, and other emerging technologies. Sign up to receive email […]
A New Year’s Resolution For Your New Devices
A New Year’s Resolution For Your New Devices Still thinking about your New Year’s resolutions? If so, the Future of Privacy Forum has a practical suggestion: Get to know the privacy implications of your new electronics. Early in the New Year, take a few moments to set up privacy features so you can be comfortable […]
Privacy Papers 2018: Spotlight on the Winning Authors
Today, FPF announced the winners of the 9th Annual Privacy Papers for Policymakers (PPPM) Award. This Award recognizes leading privacy scholarship that is relevant to policymakers in the United States Congress, at U.S. federal agencies, and for data protection authorities abroad. From many nominated privacy-related papers published in the last year, five were selected by Finalist […]
Privacy Papers 2018
The winners of the 2018 PPPM Award are: Shattering One-Way Mirrors. Data Subject Access Rights in Practice by Jef Ausloos, Postdoctoral Researcher, University of Amsterdam’s Institute for Information Law; and Pierre Dewitte, Researcher, KU Leuven Centre for IT & IP Law Abstract: The right of access occupies a central role in EU data protection law’s arsenal […]