Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
iOS 10 to Feature Stronger "Limit Ad Tracking" Control
The release of iOS 10, the newest version of Apple’s mobile operating system (coming this Fall), will bring an array of new features and upgrades, and a change to the functionality of the “Limit Ad Tracking” privacy setting.
FTC Settles with Major Ad Platform for Deceptive Location Tracking via Wi-Fi
The FTC announced a settlement today with InMobi, a major advertising platform provider, for engaging in deceptive location tracking practices. As explained below, InMobi used alternative methods to collect location data from users, even after the users had chosen not to share their location in apps via Location Services.
June 22nd Webinar: PII Cookies and De-Identification – Accounting for Shades of Grey
Despite a broad consensus around the need for and value of de-identification, one of the biggest challenges in the privacy profession remains how to determine when data is, or is not, de-identified. Join us for this in-depth discussion on how and when privacy professionals, industry groups, and regulators around the world have tackled this thorny question.
June 28th Event: Ensuring Individual Privacy in a Data Driven World
Criteo and The Future of Privacy Forum are pleased to invite you to an exceptional conference gathering a very high-level selection of regulators, lawyers, advertisers, publishers and politics to discuss about individual privacy in a data driven world.
Comprehensive Online Tracking is Not Unique to ISPs
Last week, the Senate Judiciary Committee (Subcommittee on Privacy, Technology, and the Law) held a hearing to explore the FCC’s proposed privacy rules regulating Broadband Internet Access Service providers (a subset of Internet Service Providers, or ISPs).
Study: Mobile ad block use up, but fewer users turning limit ad tracking on
According to Jules Polonetsky, CEO of the Future of Privacy Forum, the limit ad tracking feature hasn’t been heavily surveyed. So while Koestier’s comment might be comforting for marketers, this means it’s possible that most mobile users are simply unaware the feature exists.
Use of Limit Ad Tracking Drops as Ad Blocking Grows
Behind the scenes in the escalating war between ad-blocking consumers and advertisers and ad-supported publishers, the use of one privacy tool has decreased. Mobile marketing platform firm Tune reports that, as the number of ad-blocker downloads rises, the limit-ad-tracking feature available in iOS and Android devices has actually dropped.
Clear Channel Faces New Questions Over 'Spying Billboards'
Earlier this year, Clear Channel unveiled a new outdoor advertising initiative that involves telling marketers whether their stores are visited by consumers who have viewed ads on billboards.
Broadband Privacy and the FCC: Protect Consumers from Being Deceived and from Unfair Practices
Left to right: Jon Leibowitz, Davis Polk & Wardwell LLP, Former Chairman of the Federal Trade Commission, Professor Peter Swire, Huang Professor of Law and Ethics, Scheller College of Business, Georgia Institute of Technology, Katharina Kopp, Ph.D., Director of Privacy and Data Project, Center for Democracy & Technology, Debra Berlyn, President, Consumer Policy Solutions, and […]
In-Store Location Tracking: A Holiday Guide
In these final remaining days before Christmas, last-minute holiday shopping is in full swing. The window for online delivery is closing, and more shoppers this week will be doing their holiday shopping the old-fashioned way—in the store.