Organizations are increasingly developing or deploying “immersive technologies,” a collection of hardware and software products that substitute, enhance, or alter users’ individual, physical-world experiences. These emerging technologies—which include tools like extended reality (XR), virtual worlds, and brain-computer interfaces (BCIs)—have the potential to transform healthcare, education, entertainment, advertising, and other sectors. However, because they often rely on large amounts and kinds of personal, potentially sensitive data, they also raise important privacy and data protection questions. Without safeguards, data about people’s bodies, behaviors, and surrounding environments could be inferred and used to manipulate, discriminate against, or otherwise harm both users and bystanders. FPF works with experts from industry, academia, and civil society to identify the unique privacy and data protection risks in this nascent field, analyze how existing and emerging regulations implicate immersive technologies, and develop best practices and policy recommendations.
Featured
FPF Experts Take The Stage at the 2025 IAPP Global Privacy Summit
By FPF Communications Intern Celeste Valentino Earlier this month, FPF participated at the IAPP’s annual Global Privacy Summit (GPS) at the Convention Center in Washington, D.C. The Summit convened top privacy professionals for a week of expert workshops, engaging panel discussions, and exciting networking opportunities on issues ranging from understanding U.S. state and global privacy […]
BCIs & Data Protection in Healthcare: Data Flows, Risks, and Regulations
This post is the second in a four-part series on Brain-Computer Interfaces (BCIs), providing an overview of the technology, use cases, privacy risks, and proposed recommendations for promoting privacy and mitigating risks associated with BCIs. Click here for FPF and IBM’s full report: Privacy and the Connected Mind. In case you missed it, read the […]