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Yesterday, as he accepted the IAPP Privacy Vanguard award, Intel’s David Hoffman made a “data innovation pledge” that he would work only to promote ethical and innovative uses of data. As someone who only relatively recently entered the privacy world by diving headfirst into the sea of challenges surrounding big data, I think an […]

[…] a self-regulatory basis as a basis for developing workable solutions to potential problems. So what is the path forward? Because Big Data is, in the words of Promontory’s Michael Spadea, a nascent industry, there is a very real need for guidelines on not just how to evaluate the risks and benefits of Big Data […]

[…] of tracking much more difficult. However, your device can still be tracked when you are connected to a Wi-Fi network or using Bluetooth.  FPF’s Mobile Location Analytics Code of Conduct governs the practices of the leading location analytics companies and provides an opt-out from mobile location tracking. Visit Smart-Places for more details or to […]

[…] The cache is then indexed to enable much faster searching by sorting the content.  Indexing is important because without it searching would take immense computing power and significant time for each page of the Internet to be examined for users’ search queries.  Finally, the content within the index is ranked for relevance. From a […]

[…] business side of media and reporting are separate worlds. But how can an advocacy group blast behavioral ads while targeting behavioral ads to users who come to sign a petition against behavioral ads?!!! I signed the petition and was immediately taken to a page where Some of Us encouraged me to share the news […]

[…] law. What makes this development so critical to global interoperability is that it serves as a model for other APEC member economies to consider how an enforceable code of conduct based on an international standard can be successfully incorporated into a legal regime – including extending express benefits to certified companies.  It remains to […]

Today, Re/ code ran an essay by Jules Polonetsky and Omer Tene, offering their take on the Facebook’s now-infamous experiment looking at the effects of tweaking the amount of positive or negative comments on a user’s News Feed: As the companies that serve us play an increasingly intimate role in our lives, understanding how […]

[…] recipients from attempting to use the data to identify a particular individual. When companies hash MAC addresses, they are thus fully subject to the Codes requirements, including signage, consumer choice, non-discrimination. Different kinds of data on the PII/non-PII spectrum — given the inherent risks and benefits of each — merit a careful consideration of […]

[…] Analytics privacy working group has been named a Privacy by Design Ambassador by the Information and Privacy Commissioner of Ontario. Like fellow PbD Ambassador Euclid Analytics, Aislelabs has signed on to our Mobile Location Analytics (MLA) Code of Conduct, which ensures that consumers are provided with transparency and choice as to whether MLA companies may […]

[…] particularly strong showing. Ten of these companies (Aislelabs, Brickstream, Euclid, iInside, Measurence, Mexia Interactive, Radius Networks, ReadMe Systems, SOLOMO Technology, and Turnstyle Solutions) have already made a significant commitment to protecting privacy by signing on to our Code of Conduct. However, as companies continue to find exciting new ways to improve the retail experience […]