
A Little ‘i’ to Teach About Online Privacy
A Little ‘i’ to Teach About Online Privacy New York Times By Stephanie Clifford January 26, 2010 A LITTLE blue symbol is carrying big implications. A mockup of an ad that includes the Power-I icon. Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that […]

Future of Privacy Forum Release Behavioral Notices Study
FOR IMMEDIATE RELEASE: January 27, 2010 Media Contact:Ted Kresse 202.777.3719 [email protected] Future of Privacy Forum Releases Behavioral Notices Study Research Shows Transparency and Choice Significantly Increase Acceptance of Behavioral Ads WASHINGTON – Today, the Future of Privacy Forum (FPF) released the results of a research study which tested the effectiveness of using new icons and […]

Privacy Scholars and Think Tank Partner
Privacy Scholars and Think Tank Partner GW Magazine January 25, 2010 GW Law School and Washington-based think tank the Future of Privacy Forum announced a partnership to advance programs focused on the future of privacy law and policy. Christopher Wolf quoted: “FPF and GW Law have come together to create something quite new: a formal […]

Another Step Forward for Transparency…
One more step forward for transparency in the behavioral advertising world, as today Lotame Solutions launches its new preference manager. Web surfers can see the categories in their profile used for ad targeting, add or delete some of them, or opt-out. Lotame follows in the steps of DoubleClick, Yahoo, and BlueKai in taking one of […]

Microsoft to delete full Search IP addresses after 6 months
The news is just in that Microsoft is announcing that it will delete full IP addresses from their Bing search engine log files after 6 months. In July 2009, when Microsoft and YAHOO announced their search partnership, we predicted that real competition in the search arena between Google and Microsoft could lead to privacy benefits […]

Folks really need to get the message about flash cookies
Flash Cookies Could Become Hot-Button Privacy Issue Wendy Davis, MediaPost Web users are not yet deleting Flash cookies as often as they shed more traditional cookies, but that doesn’t mean it’s a good idea to use Flash technology to track consumers online. That’s according to a new report commissioned by media audit company BPA Worldwide. […]

Comments to the FCC on Open Internet and Broadband
This afternoon we filed comments to the FCC which address their October 22nd 2009 Notice of Proposed Rulemaking (NPRM) focused on “Preserving the Open Internet and Broadband Industry Practices.” The FCC’s request for comments are an important opportunity for us to highlight the fact that Broadband access and use implicates numerous privacy and data security […]

Social Networking: Your Key to Easy Credit
Social Networking: Your Key to Easy Credit? CNBC.com By Erica Sandberg January 13, 2010 You probably don’t analyze the chatter or quality of your social media connections, but creditors may be doing just that. In their quest to identify creditworthy customers, some are tapping into the information you and your friends reveal in the virtual […]