Data-Driven Pricing: Key Technologies, Business Practices, and Policy Implications
In the U.S., state lawmakers are seeking to regulate various pricing strategies that fall under the umbrella of “data-driven pricing”: practices that use personal and/or non-personal data to continuously inform decisions about the prices and products offered to consumers. Using a variety of terms—including “surveillance,” “algorithmic,” and “personalized” pricing—legislators are targeting a range of practices […]
Data-Driven Pricing: Key Technologies, Business Practices, and Policy Implications
Data-driven pricing: A set of practices that use personal and/or non-personal data to routinely inform decisions about the prices and products offered to consumers, often for the purpose of price personalization. State lawmakers in the U.S. are seeking to regulate various pricing strategies that fall under the umbrella of data-driven pricing, following the release in […]