Nov 25, 2008
Hulu having success with opt-in ads
Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks […]
Nov 13, 2008
Mobile Cookies
As people increasingly use mobile devices to access the Internet, online privacy issues arise in new ways and some of the old problems arise in new forms. One of the factors that has limited behavioral targeting by businesses across web sites viewed on a standard mobile phone is the lack of a “cookie” that could be used to track the user across the sites they visit.