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Social Networking: Your Key to Easy Credit
Social Networking: Your Key to Easy Credit? CNBC.com By Erica Sandberg January 13, 2010 You probably don’t analyze the chatter or quality of your social media connections, but creditors may be doing just that. In their quest to identify creditworthy customers, some are tapping into the information you and your friends reveal in the virtual […]
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A bit more nuance on "opting in" for cookies in Europe
We have received a dozen calls about the new “consent for cookies” language in the amended EU ePrivacy Directive. Most press coverage has focused on a US centric perspective – the law was “opt-out” and now the standard will be “opt-in”! Well, data protection law and policy in Europe is more complicated than opt-in or […]
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MSNBC's Red Tape Chronicles: What will talking power meters say about you?
What will talking power meters say about you? MSNBC’s Red Tape Chronicles By Bob Sullivan October 9, 2009 Would you sign up for a discount with your power company in exchange for surrendering control of your thermostat? What if it means that, one day, your auto insurance company will know that you regularly arrive home […]
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Massachusetts Tweaks Its Data Security Regs
The Commonwealth of Massachusetts, home of the infamous 2007 TJX data security breach, is the first state to require detailed regulation over how personal data is secured. As an incubator of a new kind of law, it has found that getting the regs right is no easy task. The regs have been revised once already, […]
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How close to your actual home is the geo-info companies have about your IP address?
The debate around IP addresses as personal information hinges primarily around the fact that an ISP will usually have the identity of the subscriber assigned an IP address. So the real issue isn’t really about IP adresses, but rather how to handle information which may be non-personal to one party, but which is linked to […]
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FPF Launches Leading Practices Gallery
Today, two House Energy and Commerce Subcommittees are holding a joint hearing to discuss behavioral advertising. Clearly, Congressional leaders continue to have concerns about the technologies used to track users Web activity and are dissatisfied with current practices. The FTC has repeatedly expressed its dissatisfaction with the status quo. And significant numbers of consumers themselves […]
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FetchBack – The Retargeting Company
Ad network FetchBack is now adding a link to its ads that take users to an informational and opt-out page. This is certainly another step in the right direction, so we offer our compliments. That being said, without a screenshot of what the little link on the ad looks like, the value to users of […]
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Who are the Fiercest Privacy Advocates?
Increasingly, leading advertisers and marketers who want to see digital marketing succeed are the leading advocates for responsible practices. See this from former Internet Advertising Bureau head Greg Stuart: “Fight to the death those who want to use/abuse the medium for short-term gain but long-term loss, even if a marketer. Attack any entity trying to […]
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White House Cookies: Proposed Practices For Government Agencies Seeking to Optimize Web sites while Ensuring Citizen Privacy
In January, the Future of Privacy Forum released a set of priorities for the new administration. Among the issues we raised was the need to update the old Office of Management and Budget policy which severely limits agencies from using permanent cookies to optimize Web sites. No “my.epa.gov” or “my.whitehouse.gov” unless you log in each time, no shopping carts […]
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BT: Privacy Peril Or Key To Web Prosperity?
BT: Privacy Peril or Key To Web Prosperity? Media Post By Mark Walsh February 27, 2009 If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads that they ignore–then what’s the harm to consumers? That was a central question tackled by […]