Ad Tech

Facebook wasn’t doing interest based advertising until now?  Huh? Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected.  Most have also noticed that if they visit a web site off Facebook like Zappos, they may […]

Wired quoted FPF’s Jules Polonetsky today in an article on Google’s new program called “Why These Ads.” Google announced the new feature to help consumers understand why they receive certain ads. To see the full article and read Jules’ quotes, please click here.