Fundamentals of online advertising
OCTOBER 24, 2024 @ 9:30 – 11:30 AM EST/15.3 – 17.3H (3:30 – 5:30 PM) CET
FPF is pleased to offer our introduction to Online Advertising course this fall.
In the Future of Privacy Forum’s training on Fundamentals of Online Advertising, participants will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.
Cancellation Policy: Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.
Learning Objectives
In This Training You Will Learn:
- The basics of online advertising and its evolution over time, including how browsers work, the flow of data between websites, ad tech providers, and intermediaries, and the terminology.
- The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem.
- How data from users’ activities across different websites or platforms is used for targeted advertising.
- Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.
Upon completing the training, participants will receive IAPP CPE Credits and a digital badge from our partner, Credly, recognizing your newfound knowledge and demonstrating your commitment to staying at the forefront of privacy developments.
MEET OUR TRAINING FACULTY
Dr. Aaron Massey joined FPF in August 2022 as Technologist and Senior Policy Analyst for Advertising Technologies and Platforms. Previously, he was an Assistant Professor of Software Engineering at the University of Maryland, Baltimore County (UMBC). His academic research focused on computer security, privacy, software engineering, and regulatory compliance in software systems. Aaron is a recipient of the Walter H. Wilkinson Graduate Research Ethics Fellowship and a recipient of a Google Policy Fellowship. Read his full bio
Technologist and Sr. Policy Analyst Advertising Technologies and Platforms
Future of Privacy Forum
Dr. Aaron Massey joined FPF in August 2022 as Technologist and Senior Policy Analyst for Advertising Technologies and Platforms. Previously, he was an Assistant Professor of Software Engineering at the University of Maryland, Baltimore County (UMBC). His academic research focused on computer security, privacy, software engineering, and regulatory compliance in software systems. Aaron is a recipient of the Walter H. Wilkinson Graduate Research Ethics Fellowship and a recipient of a Google Policy Fellowship. Read his full bio
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| FPF Training Program 2024 – Building a Responsible AI Program Event | October 15, 2024 @ 1:00 – 3:00 PM EST | $195 – $375 | |
| FPF Training Program 2024 – The AI Regulatory Landscape in the U.S Event | November 24, 2024 @ 1:00 – 3:00 PM | $195 – $375 | |
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| FPF Training Program 2024 – EU AI Act Event | December 12, 2024 @ 10:00 AM – 12:00 PM EST/16:0 – 18.0H (4:00 – 6:00 PM) CET | $195 – $375 |
Cancellation Policy
Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.