Fundamentals of online advertising
OCTOBER 24, 2024 @ 9:30 – 11:30 AM EST/15.3 – 17.3H (3:30 – 5:30 PM) CET
FPF is pleased to offer our introduction to Online Advertising course this fall.
In the Future of Privacy Forum’s training on Fundamentals of Online Advertising, participants will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.
Learning Objectives
In This Training You Will Learn:
- The basics of online advertising and its evolution over time, including how browsers work, the flow of data between websites, ad tech providers, and intermediaries, and the terminology.
- The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem.
- How data from users’ activities across different websites or platforms is used for targeted advertising.
- Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.
Upon completing the training, participants will receive IAPP CPE Credits and a digital badge from our partner, Credly, recognizing your newfound knowledge and demonstrating your commitment to staying at the forefront of privacy developments.
MEET OUR TRAINING FACULTY
Dr. Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and managing relationships with stakeholders in the industry, government, academia, and civil society. Read his full bio.
Additional public Trainings
| Name | Date | Pricing | |
| U.S. Privacy Landscape | January 28, 2025 @ 12:00 – 2:00 PM EST | $195 – $375 | |
| The AI Regulatory Landscape in the U.S. | February 11, 2025 @ 1:00 – 3:00 PM EST | $195 – $375 | |
| Building a Responsible AI Program | March 11, 2025 @ 12:00 – 2:00 PM EST | $195 – $375 | |
| Fundamentals of Online Advertising | March 27, 2025 @ 1:00 – 3:00 PM EST | $195 – $375 | |
| De-Identification | April 8, 2025 @ 10:00 – 12:00 PM EST/4:00 – 6:00 PM CET | $195 – $375 |
Cancellation Policy
Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.