Fundamentals of Online Advertising Training

Fundamentals of online advertising

OCTOBER 24, 2024 @ 9:30 – 11:30 AM EST/15.3 – 17.3H (3:30 – 5:30 PM) CET

FPF is pleased to offer our introduction to Online Advertising course this fall.

In the Future of Privacy Forum’s training on Fundamentals of Online Advertising, participants will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

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Learning Objectives

In This Training You Will Learn:

The basics of online advertising and its evolution over time, including how browsers work, the flow of data between websites, ad tech providers, and intermediaries, and the terminology.
The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem.
How data from users’ activities across different websites or platforms is used for targeted advertising.
Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

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Upon completing the training, participants will receive IAPP CPE Credits and a digital badge from our partner, Credly, recognizing your newfound knowledge and demonstrating your commitment to staying at the forefront of privacy developments.

This course is also available as a Private Training

All of our Public trainings are also available for you to internally bring to your team or organization as a Private Trainings

Learn More

MEET OUR TRAINING FACULTY

Dr. Rob Van Ejik

Managing Director – Europe

Future of Privacy Forum

Dr. Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and managing relationships with stakeholders in the industry, government, academia, and civil society. Read his full bio.

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Cancellation Policy

Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.