This session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current discussions on the future of ad tech.

Participants will gain an understanding of: 

– The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;

– The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;

– How data from users’ activities across different websites or platforms is used for targeted advertising; and

– Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

FPF Corporate Members receive a discounted registration rate for this session. FPF invites and welcomes the support of companies committed to advancing privacy practices. Please see FPF’s statement of Supporter Levels and Benefits. To learn more about supporting our organization and becoming a member, please contact [email protected].