Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Knowledge is Power: The Future of Privacy Forum launches FPF Training Program
“An investment in knowledge always pays the best interest”–Ben Franklin Let’s make 2023 the year we invest in ourselves, our teams, and the knowledge needed to best navigate this dynamic world of privacy and data protection. I am fortunate to know many of you who will read this blog post, but for those who I […]
If You Can't Take the Heat Map: Benefits & Risks of Releasing Location Datasets
Strava’s location data controversy demonstrates the unique challenges of publicly releasing location datasets (open data), even when the data is aggregated.
MAC Addresses and De-Identification
Location analytics companies log the hashed MAC address of mobile devices in range of their sensors at airports, malls, retail locations, stadiums and other venues. They do so primarily in order to create statistical reports that provide useful aggregated information such as average wait times on line, store “hot spots,” and the percentage of devices […]