Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Gallery of Leading Practices
In order to encourage companies to further develop innovative means of communicating with their users about data use and behavioral advertising, The Future of Privacy Forum highlights the following companies for taking the lead in providing transparency and control to their customers. If you are aware of other companies that deserve a “cheer”, please let […]
FPF's Reply Comments to the White House Cookie Policy
The Future of Privacy Forum is providing the below suggestions to offer a roadmap for enabling the use of analysis, site optimization and tracking technologies by government agencies. Personalizing site content for users who wish to have a setting remembered, enabling long term shopping carts and capturing analytics information over time to improving site usage […]
FPF’s Reply Comments to the Federal Websites Cookie Policy
The Future of Privacy Forum is providing the below suggestions to offer a roadmap for enabling the use of analysis, site optimization and tracking technologies by government agencies. Personalizing site content for users who wish to have a setting remembered, enabling long term shopping carts and capturing analytics information over time to improving site usage […]
Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.
To support our point that businesses should worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users. Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser […]
Time Will Tell…
What a difference six months makes! Six months ago, the staff of the Federal Trade Commission released a set of proposed principles to guide the development of self-regulation in online behavioral advertising, which it described as an “evolving area”. Industry groups reacted by agreeing to a set of principles focused around ensuring that all behaviorally […]
White House Asks Public If It Wants Cookies
White House Asks Public If It Wants Cookies Media Post By Wendy Davis July 24, 2009 The Obama administration is asking the public to weigh in on whether the government should liberalize its 9-year-old policy limiting the use of persistent cookies. In a blog post issued Friday, administration officials asked for opinions about matters including […]
New White House Policy on Cookies On the Way
Look out today for a Federal Register request for comment and a post at the White House Open Government site about ways for revising the current prohibition on persistent cookies. The goal is to continue to protect the privacy of people who visit Federal Government websites while at the same time making these websites more […]
Borrow this Privacy Policy, Please
Ad-targeting network Lookery includes the following language in its privacy policy: “Thank you to TACODA, from whose privacy policy this one was derived.” First time we have seen a company give credit like this!
Yahoo launches a mobile behavioral opt-out
Kudos to Yahoo for being among the first to offer a mobile behavioral advertising opt-out. Check out http://www.ypolicyblog.com/ The FTC was clear in its behavioral advertising guidance that consumers should be entitled to opt-out of behavioral ads, regardless of the platform involved. It is great to see Yahoo take the lead here on behalf of […]
How close to your actual home is the geo-info companies have about your IP address?
The debate around IP addresses as personal information hinges primarily around the fact that an ISP will usually have the identity of the subscriber assigned an IP address. So the real issue isn’t really about IP adresses, but rather how to handle information which may be non-personal to one party, but which is linked to […]