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Mexico Takes Step Toward Data Privacy Interoperability
[…] to discuss the recently-announced “Parameters of Self-Regulation for the Protection of Personal Data.” FPF participated in this workshop along with representatives from the Mexican government, TRUSTe, EuroPriSe and the Better Business Bureau. As described in opening remarks by the Secretary for Data Protection, under the new regulation, IFAI now has the authority to recognize codes of […]

"Gambling? In This Casino?" Jules and Omer on the Facebook Experiment
Today, Re/ code ran an essay by Jules Polonetsky and Omer Tene, offering their take on the Facebook’s now-infamous experiment looking at the effects of tweaking the amount of positive or negative comments on a user’s News Feed: As the companies that serve us play an increasingly intimate role in our lives, understanding how […]

MAC Addresses and De-Identification
[…] the data collected is linked to a specific device. For this reason, the Code of Conduct treats hashed MAC addresses associated with unique devices as something in between fully anonymized data and explicitly personal data. This reflects the view that Professor Daniel Solove posited effectively when he argued that PII exists not as a […]

Aislelabs named Privacy by Design Ambassador
[…] Privacy by Design Ambassador by the Information and Privacy Commissioner of Ontario. Like fellow PbD Ambassador Euclid Analytics, Aislelabs has signed on to our Mobile Location Analytics (MLA) Code of Conduct, which ensures that consumers are provided with transparency and choice as to whether MLA companies may collect their information. As the launch date of […]

Privacy a Big Priority for Mobile Location Analytics Companies at "Retail's BIG Show"
[…] iInside, Measurence, Mexia Interactive, Radius Networks, ReadMe Systems, SOLOMO Technology, and Turnstyle Solutions) have already made a significant commitment to protecting privacy by signing on to our Code of Conduct. However, as companies continue to find exciting new ways to improve the retail experience using consumer data, privacy and security are hardly foregone conclusions. […]

Future of Privacy Forum Releases Report on the Effectiveness of the US-EU Safe Harbor Privacy Framework
[…] Founder and Co-Chair of FPF, who is speaking in Brussels at privacy events this week, said: “This report shows that the Safe Harbor still is our best bet for protecting peoples’ data in a global economy. By requiring companies to make commitments that can be enforced by the US Federal Trade Commission, EU citizens […]

Reuters Talks Tracking in Brick-and-Mortar Retail
[…] raises privacy concerns about the tracking of customer behavior in the offline world. We think, when it comes to addressing these concerns, that our Mobile Location Analytics Code of Conduct is a step in the right direction. Notice, transparency, and customer consent have — and will continue to be — important principles as we […]

The FTC’s Upcoming “Internet Of Things” Workshop: FPF Projects And Resources
[…] Location Analytics (“MLA”) in Retail Stores: FPF worked with a group of leading Mobile Location Analytics companies and Senator Chuck Schumer to create a Mobile Location Analytics Code of Conduct to provide an enforceable, self-regulatory framework for retail tracking. Learn more about the Smart Store Privacy project here. In general, FPF has argued that […]

FTC Director of Consumer Protection Praises MLA Code
[…] She said: “It’s great that industry has recognized consumer concerns about invisible tracking in retail spaces and has taken a positive step forward in developing a self-regulatory code of conduct…Our staff appreciated the opportunity to provide feedback in the process of creating the code. This is a rapidly changing industry with critical consumer privacy […]

The Future of Privacy Forum and Sen. Schumer Announce Important Agreement to Ensure Consumers Have Opportunity to “Opt-Out” Before Stores Can Track Their Movement Via Their Mobile Devices
[…] Sen. Schumer Announce Important Agreement to Ensure Consumers Have Opportunity to “Opt-Out” Before Stores Can Track Their Movement Via Their Mobile Devices FPF and Schumer Release New Code-of-Conduct Agreed to By Location-Technology Companies Code Includes A Requirement of Clear, In-Store Signage That Tracking Technology Is Being Used And Instructions for How To “Opt-out” So […]