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Examining Novel Advertising Solutions: A Proposed Risk-Utility Framework
[…] throughout the economy, changing the way advertisers do business and often impacting other social values. In reaction to these regulatory and platform pressures, businesses are actively seeking new tools and solutions to maintain identity and addressability, or to provide greater privacy safeguards, ideally (in their view) doing so while sustaining as much business utility […]

Youth Privacy in Immersive Technologies: Regulatory Guidance, Lessons Learned, and Remaining Uncertainties
[…] that immersive technologies commonly collect, like eye tracking. Default settings are key in protecting children’s and teens’ privacy and safety. Immersive technologies’ unique capabilities may give organizations new ways to engage in manipulative design. Immersive application providers must comply with COPPA if their application is “directed to children” or if there is “actual knowledge” […]

New Report Explores Privacy Implications of Driver Safety Systems
Report Offers Recommendations for Organizations Developing, Implementing, and Regulating Technologies Today, the Future of Privacy Forum (FPF) is releasing a new report explaining how safeguarding driver privacy and data protection will be critical to ensuring widespread acceptance of new safety technology in vehicles. This report comes as the National Highway Traffic Safety Administration (NHTSA) […]

Privacy and the Rise of “Neurorights” in Latin America
[…] spinal cord), including electrical activity between these systems. Neurotechnology includes both traditional techniques such as electroencephalography (EEG) testing and magnetic resonance imaging (MRI) scans, as well as new methods that can monitor or modulate brain activity. Neurodata is valuable and uniquely sensitive as it can access a person’s emotions, biases, and memories. For example, […]

AI Audits, Equity Awareness in Data Privacy Methods, and Facial Recognition Technologies are Major Topics During This Year’s Privacy Papers for Policymakers Events
[…] accountability necessary for AI audits already being deployed and whether audit elements voluntarily provided in the private sector can translate to public compliance. The co-authors also discussed New York City’s 2023 audit law (used as a case study in their paper), commenting that the law’s standards and broad application potentially open the door for […]

FPF Statement on the adoption of the EU AI Act and New Resource Webpage
[…] interact with AI governance frameworks such as the EU AI Act. We will continue to explore this complicated question with research, convenings, and evidence-based tools related to AI governance.” Jules Polonetsky, CEO of the Future of Privacy Forum For a list of existing FPF Resources on the EU AI Act, see our new dedicated webpage.

Little New About Hampshire
[…] as a victim of crime, included in Oregon, or financial information, included in California and New Jersey). The definition of biometric data is broader than that in Virginia (covering data generated from a photograph or an audio or video recording if generated to identify a specific individual), but narrower than that in New Jersey […]

Event Recap: FPF X nasscom Webinar Series – Breaking Down Consent Requirements under India’s DPDPA
[…] also stressed that consent forms should not bundle different purposes or come with pre-ticked boxes. Eduardo Ustaran observed that the introduction of strict consent requirements in many new data protection laws internationally has transformed the act of giving consent from a passive action into a more active and affirmative one. Eduardo also stressed the […]

The DNA of Genetic Privacy Legislation: Montana, Tennessee, Texas, and Virginia Enter 2024 with New Genetic Privacy Laws Incorporating FPF’s Best Practices
[…] in this area, state legislators have been the most active in mandating protections for this particularly sensitive category of personal information. In 2023, Montana, Tennessee, Texas, and Virginia joined six other states (Arizona, California, Kentucky, Maryland, Utah, and Wyoming) that have enacted privacy laws for direct-to-consumer genetic testing companies. These four newly enacted laws […]

FPF Awarded DOE and NSF Grants to Advance Privacy Enhancing Technologies & AI
[…] and demonstration portfolio,” said Asmeret Asefaw Berhe, Director of DOE’s Office of Science. “This Research Coordination Network will help us move toward the shared goal of establishing new standards for data safety and security that will allow us to continue to develop the innovations and scientific discoveries we need to achieve our clean energy […]