
New Privacy Tech Industry Attracts Massive Funding
Privacy Tech Alliance connecting researchers and entrepreneurs to analysts, customers, VCs WASHINGTON – July 11, 2019 – One Trust’s announcement today of a $200 million Series A investment, which follows yesterday’s announcement by TrustArc of a $70 million Series D round, demonstrates the arrival of a new industry sector for privacy protection technologies. “Investors have […]

California’s AB-1395 Highlights the Challenges of Regulating Voice Recognition
Under the radar of ongoing debates over the California Consumer Privacy Act (CCPA), the California Senate Judiciary Committee will also soon be considering, at a July 9th hearing, an unusual sectoral privacy bill regulating “smart speakers.” AB-1395 would amend California’s existing laws to add new restrictions for “smart speaker devices,” defined as standalone devices “with […]

New Privacy Tech Alliance Promotes Innovative Privacy Technologies
TEL AVIV, ISRAEL – June 25, 2019 – The Future of Privacy Forum and the Israel Tech Policy Institute are launching the Privacy Tech Alliance during CyberWeek 2019, to promote the market for privacy-protective technologies internationally, facilitate the development of new technologies, and maximize value for innovators and investors. “As the data ecosystem and regulatory requirements […]

NAI’s 2020 Code of Conduct Expands Self-Regulation for Ad Tech Providers
By Christy Harris, Stacey Gray, and Meredith Richards As debates over the shape of federal privacy legislation in the United States continue, online advertising remains a key focus of scrutiny in the US Congress, with its recent hearing on digital advertising and data privacy. Amidst these debates, the Networking Advertising Initiative (NAI), the leading self-regulatory body […]

Consumer Genetic Testing: A Q&A with Carson Martinez
Carson Martinez is FPF’s Health Policy Fellow. She works on privacy challenges surrounding health data, particularly where it is not covered by HIPAA, as is the case with consumer-facing genetics companies, wearables, mobile health and wellness applications, and connected medical devices. Carson also leads the FPF Genetics Working Group and Health Working Group. How did […]

Artificial Intelligence: Privacy Promise or Peril?
Understanding AI and its underlying algorithmic processes presents new challenges for privacy officers and others responsible for data governance in companies ranging from retailers to cloud service providers. In the absence of targeted legal or regulatory obligations, AI poses new ethical and practical challenges for companies that strive to maximize consumer benefits while preventing potential harms.

FamilyTreeDNA Agreement with FBI Creates Privacy Risks
Company’s Deal with Law Enforcement Surprises Consumers and Is Out-of-Step with Industry Norms and Best Practices By John Verdi and Carson Martinez Last week, FamilyTreeDNA announced an agreement with the FBI to allow agents to test DNA samples from crime scenes, develop genetic profiles, and identify familial matches. This agreement marks the first time a […]

New FPF Study Documents More Than 150 European Companies Participating in the EU-US Data Transfer Mechanism
New FPF Study Documents More Than 150 European Companies Participating in the EU-US Data Transfer Mechanism EU Companies’ Participation Grew by One Third Over the Past Year By Jeremy Greenberg Yesterday, the European Commission published its second annual review of the EU-U.S. Privacy Shield, finding that “the U.S. continues to ensure an adequate level of […]

FPF Releases Understanding Facial Detection, Characterization, and Recognition Technologies and Privacy Principles for Facial Recognition Technology in Commercial Applications
These resources will help businesses and policymakers better understand and evaluate the growing use of face-based biometric technology systems when used for consumer applications. Facial recognition technology can help users organize and label photos, improve online services for visually impaired users, and help stores and stadiums better serve customers. At the same time, the technology often involves the collection and use of sensitive biometric data, requiring careful assessment of the data protection issues raised. Understanding the technology and building trust are necessary to maximize the benefits and minimize the risks.

Privacy Best Practices for Consumer Genetic Testing Services
The Best Practices provide a policy framework for the collection, protection, sharing, and use of Genetic Data generated by consumer genetic testing services. These services are commonly offered to consumers for testing and interpretation related to ancestry, health, nutrition, wellness, genetic relatedness, lifestyle, and other purposes.