
Understanding Will Breed Trust…
Consumers need to understand more about what is being done online. The understanding will breed trust, and the trust will breed a more viable advertising solution. We agree with Jeff Hirsch, CEO of AudienceScience. But talk is cheap. Will industry really seek to deliver on user trust? We hope so but we also think that […]

FPF at PDP Week 2025: Generative AI, Digital Trust, and the Future of Cross-Border Data Transfers in APAC
Authors: Darren Ang Wei Cheng and James Jerin Akash (FPF APAC Interns) From July 7 to 10, 2025, the Future of Privacy Forum (FPF)’s Asia-Pacific (APAC) office was actively engaged in Singapore’s Personal Data Protection Week 2025 (PDP Week) – a week of events hosted by the Personal Data Protection Commission of Singapore (PDPC) at […]

Data-Driven Pricing: Key Technologies, Business Practices, and Policy Implications
Data-driven pricing: A set of practices that use personal and/or non-personal data to routinely inform decisions about the prices and products offered to consumers, often for the purpose of price personalization. State lawmakers in the U.S. are seeking to regulate various pricing strategies that fall under the umbrella of data-driven pricing, following the release in […]

Richards-Hartzog-Trusting-Big-Data-Research-FPF-Conference-Draft
Richards-Hartzog-Trusting-Big-Data-Research-FPF-Conference-Draft

Wall Street Journal: MLA-Driven Approach to Airport Wait Times
On Wednesday, The Wall Street Journal published an article about long lines at U.S. customs in airports around the country, and what airlines are doing to shorten them. They include a spreadsheet where you can see the kind information that’s been collected thanks to Mobile Location Analytics (“MLA”) technology. This is just one example of […]