
FPF list of Federal Anti-discrimination laws
Civil rights groups have recently highlighted the importance of respecting civil rights in this era of “big data” . The White House has echoed these concerns in its Big Data Privacy Review. As supporters of the benefits of responsible data use, we thought it would be helpful to companies and advocates to have a convenient list of existing […]

Commissioner Brill and the Broader Privacy Call to Arms
Wednesday, in a speech at the Polytechnic Institute of New York University, FTC Commissioner Julie Brill addressed an audience of engineers and computer scientists and solicited their skills to improve consumer privacy and enhance trust. Her specific concerns have tracked some of the biggest debates I have seen during my time at the Future of […]

Oct. 1 – Your Digital Trail: Private Company Access – NPR
Jules Polonetsky is featured in a multi-series piece about digital life on NPR’s All Tech Considered: “I think companies haven’t figured out how to talk to people about data or privacy,” says Jules Polonetsky, executive director of the Future of Privacy Forum. “And we think that’s a big part of why the industry has such a […]

Nov. 11, 2011 – Facebook-FTC Privacy Settlement Near, Leaks Say, Sci-Tech Today
It’s one of the drawbacks of being on Facebook: If you never make any adjustments to your privacy settings, you can assume everyone can see everything you post, or do, while using the giant social media network . Facebook, founded by Mark Zuckerberg in 2004 and now claiming an astonishing 800 million users seems ready to give […]

Today is Data Privacy Day and YOU are the CEO of Facebook
For those that don’t know, January 28 is Data Privacy Day. And although you may not have the title of CEO at Facebook, we would like to pretend that you are in charge of it for the day. So what would you do if you were CEO of Facebook and you had to make some important decisions today? There’s a plethora of […]

Privacy Papers for Policy Makers Event
For those of you who are unable to join us in person for the announcement of the leading “Privacy Papers for Policy Makers,” we have extended the following two options: To view the “Privacy Papers for Policy Makers” event live, click here: http://www.law.gwu.edu/News/Videos/Pages/Privacy.aspx This event will be available for viewing on September 15 from 8 […]

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy
Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy. Researchers have now clearly proved academically and scientifically that behavioral ads work. Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate […]

The Path to Transparency
Saul Hansell of the NY Times does a good job describing Google’s new behavioral advertising features. I would add one more company, WPP’s Safecount, to the list of those showing user’s their profiles. Safecount is in the research/analytics business, not directly in behavioral ad business, which is probably why Saul didn’t include them. However, the […]

Use our data to buy us drinks!
Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]