Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Colorado’s Approval of Global Privacy Control: Implications for Advertisers and Publishers
The privacy laws of both Colorado and California require organizations to recognize Universal Opt-Out Mechanisms (UOOMs), a tool through which a person can invoke their opt out rights broadly across all the websites they visit. While California has required responding to certain UOOMs since July 2021, the Colorado Attorney General has only recently approved their […]