Christina Pickeral

Salesforce Database Administrator

Christina Pickeral is Future of Privacy Forum’s Salesforce Database Administrator. In this role, Christina has a proven track record of transforming businesses through the intelligent use of Salesforce technology. My passion has helped organizations advance by using valuable data to get a full picture of who their members are, where they are located, what events have the highest turnouts, and what benefits and resources are the most valuable. This information leads to high retention rates, helps identify prospects, and allows the senior team to be strategic about events.. She manages FPF’s membership database ensuring all information is up-to-date; carries out the on-boarding, updating, and off-boarding process for member companies; and generally manages all internal processes around membership data tracking, including training other FPF staff on related processes.

Christina is a certified Salesforce Database Admin with a demonstrated history of working in the non-profit organization management industry. She earned a Bachelor of Arts in History from the University of Maryland College Park..